What Is Link Building?
Link building is the process of generating backlinks to your website in order to improve your search engine rankings.
Why Every Online Business Needs Link Building
Link building can accelerate your SEO efforts and is key to ranking on Google. If you want organic search traffic (and if you’re an online business, we assume you do), it’s essential to have a collection of high-quality backlinks pointing to your website. This tells Google that you’re trustworthy and puts the algorithm in your favour.
Even organic traffic techniques like SEO content creation can fall flat if your website isn’t seen as having high-quality backlinks. Google really wants to see that you have authority within your niche. We use tried and tested techniques to build links with impact.
The Fat Fish Marketing Approach to Link Building
At Fat Fish Marketing, we consider every business completely unique. So our link building techniques are equally diverse. We work together with you to devise a long-term strategy based on your business goals and brand identity. All backlinks to your company will be relevant, within your own niche, and gained using white hat SEO tactics. We exclusively link from high-quality websites about topics that are appropriate for your growth.
This helps you vault to the to of the Google Search Engine Results page for the keywords that your customers are searching for.
Why We’re Different
Many link building services promise hard and fast results. They use poor practice link building techniques, aka black hat SEO, that goes against Google’s terms of service. Although these tactics deliver short-term benefits, they are catastrophic in the long run. You might think you can outsmart the search engines for a while, but you’ll never get away with it forever.
It could lead to your website being penalised, or worse, being banned from search engines. It’s not worth it. That’s why you must choose a reputable digital agency for backlinking. We use strictly white hat SEO techniques to ensure you always stay on Google’s good side.
Our link building successes
Our Link Building Services
Every backlinking service begins with a full audit. Think of it like starting on a clean slate. We do an in-depth examination of your current backlinks to see how effective they are and check for broken links that may negatively impact your ranking. This process also highlights any potentially dangerous links that go against Google’s terms of service.
Whether you’ve worked with a shady digital agency that used black hat techniques in the past, or have done some DIY backlinking, we’ll bring your website back to perfectly searchable health.
After we improve the health of your backlink profile, we create a strategy on how to improve it.
Our backlink team have tried and tested techniques for targeting high-quality websites and influencers within your niche. Our outreach has high response rates and gets you links that search engines love.
Guest posting is a natural way to get backlinks to your website. Usually, this is done by writing a blog post for another company or influencer. It’s often a win-win situation, as the company gets more content and you get more backlinks. Our backlinking specialists identify the best people to guest post for. Then, our expert copywriters write natural and engaging blog posts with backlinks placed naturally throughout. As these posts are often on popular websites, they can bring excellent brand exposure.
In the past, influencers may have mentioned you without linking back to you. This is a huge opportunity for natural link building. Our SEO specialists will find your unlinked brand mentions and reach out to the author to inquire about linking to your page. This brings you high-quality links and helps you build relationships with other businesses in your niche.
Sponsoring an event in your local neighbourhood or a virtual event within your niche is a great way to get quality backlinks. Not only that, you can support some great causes, promote your brand to relevant audiences and connect with other brands in your community. Our targeting team gets a high response rate when contacting relevant events and negotiates reasonable sponsorship rates.
We use a full range of exclusively white hat SEO tactics to build links. Our services are tailored to each specific brand.
Black hat SEO practices go against Google’s guidelines while white hat SEO practices comply with those rules.
Black hat links are backlinks that are bought from places like link farms or private blogger networks. These links are cheap and probably seem like a great deal. But if you consider the repercussions you could face for using them, they become less attractive.
Gaining white hat links is a long process that pays off dividends in the long run. It involves targetting people, contacting them and creating content. Black hat links, on the other hand, can be bought at the click of a button.
The number varies depending on your own unique needs and the package you choose. Typically, we offer between 10 and 50 per month and guarantee a minimum number.
Yes, our team of content writers can write all the relevant content, whether that’s sales pages for your website or guest posts on other websites.
No. Our team of outreach specialists handle all the emails for you using our tried and tested approach to pitching.
Domain authority is a score that defines how likely it is for you to rank on search engines. This DA score is influenced almost exclusively by the number of high-quality backlinks to your website.
Ready to Take Control of Your Link Building?
Link building can help you move up the search engine rankings and boost your exposure at the same time. However, it’s a long process, especially if you’re gonna do things right. Let our team of link building experts take care of it for you. We look after everything from targetting website to content creation. All you have to is sit back and watch the traffic and sales come in.
London-Based & UK Knowledge
Fat Fish Marketing is a homegrown digital agency with a global mindset. No matter what your size, we can help you get exposure – locally, nationally, or internationally. We have digital marketing agencies in London and Newry, Northern Ireland, but we serve clients across the UK and Ireland.
Work With Us!
Our dedicated team are waiting to hear from you! We provide best-in-class service across a range of digital marketing services, including content marketing. If you’re interested in working with us, please head to our Work With Us page and submit the form. We’ll get back to you as soon as we can.