WooCommerce SEO Services That Utilize Platform’s Flexibility
We have worked with dozens of businesses over the years to help grow their organic traffic using WooCommerce. Although WooCommerce allows for so many possibilities for optimizing sites for search engines, it can be difficult initially to understand where to begin. Or if you already have an established WooCommerce store – it can be tricky to maintain it while trying to focus on other aspects of your digital marketing and eCommerce business. We can help you to do just this and kickstart your next organic growth phase.
So what is the biggest (technical) challenge that prevents you from running your business smoothly?
WooCommerce is an eCommerce plugin which is used by the open-source content management system WordPress. It is a free plugin that turns a regular WordPress site into an eCommerce site. It is by far the most popular eCommerce plugin for WordPress and has over 80 million downloads to date. Although it is free, there are numerous paid-for optional extensions that add to the capabilities of the core plugin. And this is where the hidden dangers are. Not in the fact that best extensions are not free but that on a first glance it may seem as all that stands between you and increased sales is 20 or 50 plugins that need to be installed.
This is far from the truth and only an optimized approach and a skilled professional can tell you exactly how to optimize your store for success.
Our WooCommerce SEO services are not designed to cut corners by installing endless numbers of plugins but to deliver results.
When Used Properly
WooCommerce is arguably the most popular eCommerce platform and, when used properly, it has great functionality when it comes to SEO. It extends the SEO-friendliness of WordPress to eCommerce and enables the store owner to adjust and optimize many different areas that affect organic growth. This includes XML sitemaps, breadcrumbs, schema markup and much more.
WooCommerce SEO FAQs
WooCommerce is a very good option for SEO, especially when coupled with some key add-ons and plugins to enhance its SEO-friendliness further. It can be a little tricky to access all the potential SEO customisations as some require a little technical understanding, but out of the box even for a beginner there are lots of things that can be done with WooCommerce to optimize SEO and get you climbing those search rankings.
Aside from all the usual stuff you would expect to be able to do, such as input body text, images, featured images, meta titles and meta descriptions (this will be much easier with a plugin such as Yoast or All In One SEO!) WooCommerce and WordPress in general allows for a lot of customisability which other platforms lack. For instance, within WooCommerce and WordPress you are able to customise your URL structure to however you want. This can help you indicate to Google the real structure of your website and provide it an insight as to the type of content on the page, allowing it to rank your page for a more appropriate keyword.
WordPress is also able to offer structured data support, providing you with the opportunity to have rich snippets feature on SERPs. This can be great for SEO and specifically click through rate (the percentage of people who view your search engine results and click through to the page) as it makes your listing altogether more enticing to click on.
Yoast SEO plugin for WooCommerce is, in our opinion, the best plugin for WooCommerce. Although there are numerous excellent plugins out there that can optimize your WooCommerce site in a number of different ways, Yoast SEO provides a whole host of tools and benefits straight out of the box and is loved by experienced SEO experts and newbies alike.
If you are looking to develop a WooCommerce store, we always would recommend installing at least the free version of Yoast SEO so that you can edit your page’s meta titles and descriptions, sitemaps, robots.txt file and much more.
There is so much you can do to enhance your WooCommerce store’s SEO, but there are a couple of things that we would recommend doing as a bare minimum:
- Reevaluate the structure of your product categories
- Remove unnecessary plugins and focus on page performance
If you are to do only two things today, we would recommend doing these.
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