What is SEO, and why is it important?
You’ve probably heard that SEO will play a crucial part in your business’s success. But what does that mean? Quite simply, SEO, or Search Engine Optimization, is the art of increasing your rankings on Google’s search engine results pages.
When you consider that the sites on the first Google search results page have a 91.5% traffic share, it makes sense that you’d want to join that club.
Page 2 is not where the profit party is at!
SEO might all sound simple in theory. But implementing a successful SEO strategy? Not so much.
Behind the scenes, there’s a lot of complicated work that goes into making a website rank. And, keeping up to date with the world of SEO can be a full-time commitment. That’s why most successful business trust an SEO expert to take care of it.
Fat Fish Marketing SEO
Here at Fat Fish, we’ve worked hard to learn what does and doesn’t make the search engines tick! Our strategies are tried, tested, and current. We work together with you to create a realistic SEO strategy that fits your business goals.
Our SEO successes
Sports nutrition company, Revive Active came to us for a consultation. We put a tailor-made strategy in place, and within 3 months, their sales grew by 100%.
Our SEO services
The first step to take on your SEO journey is an SEO audit. Think of it as a health checkup before a big procedure. In your SEO audit, we’ll analyse your website to see what’s pleasing the search engines, and what isn’t. By taking care of all the bad bits, your shiny new strategy has an even higher chance of success.
A typical SEO audit contains the following.
Technical SEO audit
Our SEO experts check what’s going on behind the scenes of your website. Typically a technical SEO audit assesses accessibility, speed, security, and site architecture. These all have an impact on how Google perceives your website, so spotting problems early on increases your chances of ranking.
The next thing to check out is your content. First, we check your site architecture to see if there are any gaps or issues.
We analyse what’s working, what isn’t, and take that into account when planning your SEO content strategy. We also optimise any content that isn’t performing as well as it should.
Links to and from other websites can really boost your web presence. But what happens when some of those web pages are taken down? Broken links. We check all the links across your website to ensure they’re all healthy and have a positive impact on your SEO presence.
We’ll also assess how well your backlinks are performing to find future opportunities.
Finally, your SEO report card. A performance report compares how your current SEO is contributing to your overall business goals, show you your keyword ranking, and let you see how you compare to your competitors.
Now that we’ve all thrown away our Yellow Pages, Google is the place to find local businesses in our area. If you ignore your Local SEO, you’re effectively shutting your doors to potential customers.
As well as helping you get on the first page of Google, a strong local SEO presence can get you to the front of Google Maps. If you’re a brick and mortar business, that could be a huge increase in footfall.
When you work with us, our SEO experts will chat with you about the areas where you want to rank and do a full location analysis to develop your local SEO strategy.
So, you’re gearing up for world domination? Awesome, the internet makes the world your oyster, so it makes sense to take advantage of the multi-billion strong customer base. That’s where international SEO comes in.
Maybe your target market isn’t necessarily in your home town. Or maybe you just want to spread your wings.
We can help your brand rank anywhere in the world and rub shoulders with global companies on the first page of google.
Looking to rank in a non-English speaking country? Our team of professional translators do research into your target country to determine what the most suitable keywords are there. It’s worth remembering that the translation of high-performing keyword might not perform as well overseas.
We approach international keyword research with sensitivity, paying attention to the trends in the local country.
We can then help you localize your current content to compete with your overseas competitors.
There’s a lot going on behind the scenes of your website that can affect how you rank on the search engines. Our technical SEO specialists can assist with the following.
It’s not just your site you need to worry about. We analyse your competitors technical SEO profile to create strategies that’ll help you rank in your niche.
Meta data analysis
Meta data such as tags and descriptions help the search engines know what your business is all about. But sometimes they’re used badly. We ensure all your meta data is healthy and enhancing your SEO performance.
Google wants its users to have the best experience possible on its website. So it’s not going to go recommending a slow and laggy site. We make sure yours is up to speed.
One of the biggest culprits for slowing down your site? Images. We make sure they’re at the optimal size to please both the google gods… and your website’s aesthetic.
Sometimes you might not be ranking because Google’s given you a penalty. This can be due to changes in the algorithm or black hat techniques that are against Google’s guidelines.
Whatever the cause, we’ll get to the bottom of it, find out why Google is punishing you and make a plan to get back in their good books.
There could be several reasons why you want to migrate your website. Maybe you’re changing your brand name, or want to try a new service provider. Whatever the reason, the migration must be carried out carefully to avoid losing your rankings and organic search traffic.
We carry out website migration in an SEO-friendly way, meticulously redirecting all URLs, managing 404 pages and monitoring the whole process.
Link building can be crucial to your SEO strategy. When you have a lot of links pointing to your website from high-quality and relevant sources, Google recognises your popularity and places you higher among the search engine results.
We will help you build a high-quality collection of backlinks using strictly white hat SEO strategies.
Although SEO is the same in many ways for all different kinds of online websites, e-commerce SEO brings with it its own set of unique best practices.
Let us help guide you on your SEO journey and turn that additional traffic into cold hard sales.
Our SEO experts get to know your brand inside out and develop an understanding of your customer. We research what they’re searching, who you’re competing with, and create a strategy that aligns with your business goals.
SEO will help your website be placed highly on the search engine results page and bring you more customers. If you want to succeed in digital business, you absolutely must pay attention to SEO.
A stellar strategy and consistent content will help you reach the top of the search engines. We can help you with both.
Think of on-page SEO as all the aspects of SEO that can happen on your website. These are things that you have control over such as blog content, homepages, and meta descriptions.
Off-page SEO, on the other hand, is the aspects of SEO that happen away from your website. At the heart of off-page SEO is backlinking, but social media marketing is another important component.
Ready to Take Control of SEO?
SEO is an essential part of your marketing plan and shouldn’t be ignored. Here at Fat Fish Marketing, we take a full-service approach to SEO, bringing you a holistic service that helps you rank higher and faster. We know it can be difficult to find a trustworthy SEO agency so we promise to only use white hat tactics to help you rank.
London-Based & UK Knowledge
Fat Fish Marketing is a homegrown digital agency with a global mindset. No matter what your size, we can help you get exposure – locally, nationally, or internationally. We have digital marketing agencies in London and Newry, Northern Ireland, but we serve clients across the UK and Ireland.
Work With Us!
Our dedicated team are waiting to hear from you! We provide best-in-class service across a range of digital marketing services, including content marketing. If you’re interested in working with us, please head to our Work With Us page and submit the form. We’ll get back to you as soon as we can.