SEO Services UK - London SEO Company - Fat Fish Marketing

SEO

Boost your organic search rankings. Drive your profit.

You’ve probably heard that SEO will play a crucial part in your business’s success. But what does that mean? Quite simply, SEO, or Search Engine Optimization, is the art of increasing your rankings on Google’s search engine results pages.

When you consider that the sites on the first Google search results page have a 91.5% traffic share, it makes sense that you’d want to join that club.

Page 2 is not where the profit party is at!

SEO might all sound simple in theory. But implementing a successful SEO strategy? Not so much.

Behind the scenes, there’s a lot of complicated work that goes into making a website rank. And, keeping up to date with the world of SEO can be a full-time commitment. That’s why most successful business trust an SEO expert to take care of it.

SEO Team

Here at Fat Fish Marketing, we’ve worked hard to learn what does and doesn’t make the search engines tick! Our strategies are tried, tested, and current. We work together with you to create a realistic SEO strategy that fits your business goals.

Our Clients

  • Giesswein
  • Herbalize Store
  • fourfive
  • PlantX
  • Bloombox Club
  • LØCI
  • Way of Will
  • Papillex
  • Wee Bookworms
  • Namaste Technologies
  • Finca Skin Organics
  • cannabisMD
  • Birch + Fog
  • Revive Active
  • KORE Insulation
  • God's Greenery
  • Herb.co
  • Fiorelli
  • John England Irish Linen
  • Bathroom Store Ireland
  • yogandha
  • Ugg Australia®

Sports nutrition company, Revive Active came to us for a consultation. We put a tailor-made strategy in place, and within 3 months, their sales grew by 100%.

Our SEO services

SEO audit

The first step to take on your SEO journey is an SEO audit. Think of it as a health checkup before a big procedure. In your SEO audit, we’ll analyse your website to see what’s pleasing the search engines, and what isn’t. By taking care of all the bad bits, your shiny new strategy has an even higher chance of success.

A typical SEO audit contains the following.

Technical SEO audit

Our SEO experts check what’s going on behind the scenes of your website. Typically a technical SEO audit assesses accessibility, speed, security, and site architecture. These all have an impact on how Google perceives your website, so spotting problems early on increases your chances of ranking.

Content audit

The next thing to check out is your content. First, we check your site architecture to see if there are any gaps or issues.

We analyse what’s working, what isn’t, and take that into account when planning your SEO content strategy. We also optimise any content that isn’t performing as well as it should.

Link audit

Links to and from other websites can really boost your web presence. But what happens when some of those web pages are taken down? Broken links. We check all the links across your website to ensure they’re all healthy and have a positive impact on your SEO presence.

We’ll also assess how well your backlinks are performing to find future opportunities. 

Performance audit

Finally, your SEO report card. A performance report compares how your current SEO is contributing to your overall business goals, show you your keyword ranking, and let you see how you compare to your competitors.

Local SEO

Now that we’ve all thrown away our Yellow Pages, Google is the place to find local businesses in our area. If you ignore your Local SEO, you’re effectively shutting your doors to potential customers.

As well as helping you get on the first page of Google, a strong local SEO presence can get you to the front of Google Maps. If you’re a brick and mortar business, that could be a huge increase in footfall.

When you work with us, our SEO experts will chat with you about the areas where you want to rank and do a full location analysis to develop your local SEO strategy.

International SEO

So, you’re gearing up for world domination? Awesome, the internet makes the world your oyster, so it makes sense to take advantage of the multi-billion strong customer base. That’s where international SEO comes in. 

Maybe your target market isn’t necessarily in your home town. Or maybe you just want to spread your wings.

We can help your brand rank anywhere in the world and rub shoulders with global companies on the first page of google.

Looking to rank in a non-English speaking country? Our team of professional translators do research into your target country to determine what the most suitable keywords are there. It’s worth remembering that the translation of high-performing keyword might not perform as well overseas.

We approach international keyword research with sensitivity, paying attention to the trends in the local country.

We can then help you localize your current content to compete with your overseas competitors.

SEO Team

Technical SEO

There’s a lot going on behind the scenes of your website that can affect how you rank on the search engines. Our technical SEO specialists can assist with the following.

Competitor analysis

It’s not just your site you need to worry about. We analyse your competitors technical SEO profile to create strategies that’ll help you rank in your niche.

Meta data analysis

Meta data such as tags and descriptions help the search engines know what your business is all about. But sometimes they’re used badly. We ensure all your meta data is healthy and enhancing your SEO performance.

Speed optimisation

Google wants its users to have the best experience possible on its website. So it’s not going to go recommending a slow and laggy site. We make sure yours is up to speed.

Image optimisation

One of the biggest culprits for slowing down your site? Images. We make sure they’re at the optimal size to please both the google gods… and your website’s aesthetic.

Penalty recovery

Sometimes you might not be ranking because Google’s given you a penalty. This can be due to changes in the algorithm or black hat techniques that are against Google’s guidelines.

Whatever the cause, we’ll get to the bottom of it, find out why Google is punishing you and make a plan to get back in their good books.

Website migration

There could be several reasons why you want to migrate your website. Maybe you’re changing your brand name, or want to try a new service provider. Whatever the reason, the migration must be carried out carefully to avoid losing your rankings and organic search traffic.

We carry out website migration in an SEO-friendly way, meticulously redirecting all URLs, managing 404 pages and monitoring the whole process.

Link building

Link building can be crucial to your SEO strategy. When you have a lot of links pointing to your website from high-quality and relevant sources, Google recognises your popularity and places you higher among the search engine results.

We will help you build a high-quality collection of backlinks using strictly white hat SEO strategies.

eCommerce SEO

Although SEO is the same in many ways for all different kinds of online websites, e-commerce SEO brings with it its own set of unique best practices.

Let us help guide you on your SEO journey and turn that additional traffic into cold hard sales. 

SEO Faqs

SEO stands for Search Engine Optimization. The objective of SEO is to enhance your website in order for it to rank as highly as possible for key terms on search engines such as Google and Bing. These search engines send bots to “crawl” sites on the internet to find out how relevant your content is for their users. 

Search engines want to provide as good a customer experience as possible for searches on their site. Therefore, if you’re providing an excellent content package for a given search term, you should rank highly on the search engine results pages (SERPs).

However, you may think that you have great content, but is it so great in the eyes of Google? The algorithm that search engines use to determine how highly a page should rank for a given search term is highly sophisticated. On the other hand, it is still a computer algorithm, and follows a set of guiding rules and principles to determine the outcome. If you are aware of these principles and use them to create content, you will have a better chance at ranking and getting organic traffic to your site. 

It’s worth mentioning that these rules all relate to the user experience in some way. However, these factors are constantly being altered and added to, making SEO an ever-changing science.

For example, the concept of EAT (Expertise, authority or trustworthiness) is a relatively new ranking factor, which had a massive impact on the rankings of many big websites caught unaware. EAT, in simple terms, dictates that only those with the authority and expertise should be able to write about a certain topic. For instance, a non-medical professional writing about the health impacts of COVID-19 will now find it very hard to rank on Google. This, I can think we all agree, is a good thing!

One of the best ways to understand how to SEO your site is to commission an SEO audit. These audits look at your site from both an on-page and a technical SEO viewpoint, and, if done properly, will provide you with actionable steps to improve your SEO every step of the way. Luckily for you, we’re giving away free SEO audits so you can learn how to improve your site for free! Just get in touch to request one via our contact page.

If you’re not looking for an audit, then here are some key points to think about: Content is king. Having high-quality and relevant content for your chosen niche has got to be the most important factor in the SEO rankability for your site. However, not far behind is how all of the pages housing this content link together – in other words, the website structure.

Website structure is central to the way search engines crawl your website and how much importance these search engine bots place on a given page. In addition, structuring your website properly makes it easy for bots to understand what type of content is on each page. These bots are ultimately what provide search engines with the data to determine your search ranking, so it’s important to make life easy for them. It’s best to think of the Google Bot like a hotel inspector; make sure they have a smooth ride as this will likely net you a higher score.

For example, imagine you have an eCommerce store selling shoes. If under the category “flat-shoes,” you have a product called “Stiletto Heels,” Google is going to have a hard time understanding what this product is, as for other similar stores stilettos are always found under “high-heeled shoes.” 

If you get great content for your site and structure it in a way that makes sense to both users and search engine bots, then you will be well on your way to having a solid SEO foundation.

There are several ways that you can improve SEO, but the essence of all of them is to enhance the user experience in the eyes of Google and other search engines. The outcome for them is to provide better search results for their users. The outcome for you is better search rankings and therefore greater amounts of traffic coming through these search engines to your site.

Google uses several ranking factors to determine how well optimized your page and wider site is. Some typical ranking factors include:

  • Amount of content (copy)
  • Readability
  • Image Optimization
  • Page Load Speed
  • Website Structure
  • Number of inlinks
  • Number of backlinks
  • Expertise, authority and trustworthiness of the author (EAT)

If you’re looking for examples or a benchmark for how good your page has to be to rank for a specific keyword search term, simply perform a Google search for the term you want to rank for. Take a look at the top five search results and see how well these pages do from the perspective of user experience. A good place to start is simply writing more relevant, high-quality content than your competitors. 

Yes and no. SEO at its heart is simple – optimize a website or a certain page to cater as best it can for a particular search query. For example, if someone was to search for the term “buy white trainers,” it would be pretty obvious what the top search results are likely to display – the opportunity to buy white trainers! However, how you rank above other competitors all serving this term in similar ways is the tricky part! Especially given that a search term such as this is likely to have a lot of competition.

However, as with most disciplines, doing the basics well is 80% of the battle, and you don’t have to be an SEO whizz to do the basics. I’m talking about outwriting your competitors in terms of high-quality content, making sure that your page is appropriately titled, ensuring that your content is easy to read, writing enticing relevant meta titles and meta descriptions. All that good stuff!

Doing this for longtail keywords, ie, highly relevant keywords to your website with relatively low search volumes and low competition, will more than likely get you ranking. However, if you’re competing for shortail keywords, more general terms with high search volumes and lots of competition, then you’re going to struggle with just the basics alone. 

In addition, identifying keywords that you are capable of ranking for can also be tricky without the knowledge and access to expensive marketing tools that professionals use every single day. It’s like trying to compete with one arm tied behind your back. At Fat Fish Marketing, we can help provide you with the expert knowledge to do both the basics and the more advanced elements of SEO to a professional level. What’s more, we can help you identify search terms that you’re going to be able to rank for very quickly, and provide access to premium marketing reports powered by the likes of SEMRush. 

SEO can be broken down into many different types depending on the type of website is being applied to – such as eCommerce SEO or B2B SEO – and depending on the nature of the SEO you’re performing – including technical SEO, international SEO and local SEO. However, all types of SEO tasks can be broken down into two distinct types: on-page SEO and off-page SEO.

On-page SEO relates to all aspects of SEO that you are performing on your own website. Here are some examples that this can relate to:

  • Improving page speed
  • Writing content
  • Adding Schema
  • Internally linking between pages
  • Writing meta titles and descriptions

Off-page SEO, you may have guessed already, relates to SEO that you perform off-site from your own website, yet still contributes to its ability to rank on SERPs. This includes the following:

  • Having active social pages
  • Having a Google My Business page
  • Submitting your sitemaps to search engines
  • Backlinks from other websites and the calibre of these backlinks
  • Mentions of your business on other websites and the sentiment of these mentions

Remember, Google doesn’t just crawl your website to determine how high it should rank. It takes into account what other websites are saying about you, and listens to those with the highest authority more than others. Imagine if you were applying for a job and your prospective employer did some following up to see who you claimed to be. Imagine if reputable experts spoke highly of you in your chosen field, this would stand you in good stead to be hired. Now imagine if the only people that spoke well about you were untrustworthy charlatans, and everything reputable people said was negative. You can apply this logic to the world of off-page SEO.

Work With Us!

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Make the best choice you’ve ever made for your online marketing and get in touch!

Work with one of the best up and coming digital marketing agencies in the UK and take your business to the next level.

Most agencies aim to extract value from their clients for themselves, we aim to provide amazing value for our clients. If you’re tired of contractors overpromising and underdelivering, take the plunge with Fat Fish Marketing. We know we won’t disappoint.

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