Google Reducing Webpage Crawl Rate as Content Is No Longer King

Is Google reducing webpage crawl rate to save resources? Or is there a much worse scenario coming?

Is Google no longer hungry for content? Is content no longer king?

I’m afraid it’s the scenario many have been dreading.

What is the actual reason behind this decision? Ever since 1998 Google was desperate for high-quality content as arguably that’s what their entire business model (and success) was based around. You search for something – Google provides access to information. Instantly. Know-it-all, have-it-all library.

So, Google no longer needs content? Of course they do.

But for some time now a number of acknowledged experts from all fields have been sharing their knowledge on a daily basis. Did Covid-19 speed up things? Arguably yes. Or is it just the fact that the new generation of professionals are Internet savvy and better understand that the true value of knowledge is in its sharing.

What does this tell us?

The era of content is so over.

The era of expertise is (finally) here.

Does this mean that content writing is no longer a viable job? Well, perhaps. Let’s take a step back and see how it came to this point.

Despite the fact that Google claimed they had started heavily with Penguin Update in 2012, their algorithm was by no means sophisticated enough to weed out crappy content. And for many internet marketers that slipped under Penguin’s radar or managed to recover fairly quickly – it was business as usual.

Of course, Google was trying to perfect algorithms even before Penguin in order to push quality content on top. But for many, Penguin marked the beginning of a new era. Or at least that’s what many thought.

In reality – it marked the beginning of a process that has lasted until now.

Let’s take a look at what happened to Suite101. For those of you not old enough to remember – Suite101 was a collaborative publishing site. Absolutely perfect for link building which, admittedly, the author of this post used quite a bit.

Suite101 claimed to have a team of experts that verified each submitted article in each category. But Google thought differently; that “experts” were simply good editors with good grammar skills. Google’s interpretation was in the lines of, if you write about computer hardware, you should be an engineer.

This was back in 2012.

Then the Penguin update came. Suite101’s 1million organic traffic (put that number in the perspective of active online users today vs 2012) was obliterated overnight.

Years passed and the Google Medic Update came. And many were super surprised that no longer can you (nor should you) write medical content if you’re not a doctor.

Entities were introduced as well as a means to prevent non-experts from publishing low quality content.

It took Google quite some time to get to this point.

But they did it.

Content is no longer King.

Expertise or better say, acknowledged experts, took the Crown.

And content – well it looks like it just became a science of its own.

I’d love to hear your thoughts.

Recent posts
Read Article
Green Digital Marketing
Digital Marketing: Planning on Going Green in 2024?

You are probably aware that green digital marketing is taking the world by storm. Sustainable (or ‘green’) digital marketing initiatives seem to be everywhere. For example, big brands like Coca-Cola, TikTok, and X have made a commitment to be more environment-friendly. This isn’t just in their areas of production. We’ll bet you didn’t know that […]

Read Article
eCommerce Strategies
Digital Marketing Strategies: Increase eCommerce Sales in 2024

eCommerce trends are exactly that: they are patterns and waves that trend and then vanish. To truly achieve a sustainable, valuable consumer market, it’s vital that your business locks down the fundamentals of a strong foundation that will ensure eCommerce customers return time and again. Over time, this will help to transform your business from […]

Read Article
Local Citation Building
Why Citation Building Is Fundamental to Local SEO Ranking

Citations are mentions of your business on the web. They are how internet users come across your business’ information and ultimately, get in contact with you. To start attracting high converting local visitors, it’s imperative that the information your citations provide is accurate. It is estimated that half of all searches have local intent and […]

Read Article
Content Is No Longer King
Google Reducing Webpage Crawl Rate as Content Is No Longer King

Is Google reducing webpage crawl rate to save resources? Or is there a much worse scenario coming? Is Google no longer hungry for content? Is content no longer king? I’m afraid it’s the scenario many have been dreading. What is the actual reason behind this decision? Ever since 1998 Google was desperate for high-quality content […]

Read Article
Local Landing Page
Local Landing Pages: A Complete Guide

Optimising your online presence with Local SEO has far-reaching benefits. It helps your business attract a target audience of local clients and boost your visibility, traffic and revenue through local landing pages. It’s 2022 already and advice that Matt Cuts outlined in his 2010 blog post is still valid: If your company has a bunch […]

Read Article
eCommerce Website Design
E-Commerce Website Design: Our Go-To Guide

Have you ever wanted to design an e-commerce website? Perhaps you already have but you’re not happy with the results. Either way, in our go-to guide to e-commerce website design, we use our experience and e-commerce expertise to help you follow a proper website design process. We also hope to help you from falling into […]

Read Article
Google Analytics
Google Analytics for Beginners

Is the thought of Google Analytics (GA) overwhelming for you? Don’t worry, many people are intimidated by thought of web analytics but once you get stuck in, you’ll quickly get the hang of Google Analytics’ easy-to-use interface. In this guide we will cover the following so that you can have a better understanding of how […]

Read Article
Email Marketing
How to Implement Keywords for Search Engine Optimization

Keywords. The key word in Search Engine Optimisation. If you’re active in online and digital marketing, then most likely, you’ve already come across keywords. Read any SEO blog and it will tell you all about the importance of doing keyword research, how and why to target specific keywords, the dangers of keyword stuffing, etc. So […]

Read Article
Schema Markup SEO
How to Use Schema Markup for SEO

Schema Markup offers businesses and all website owners a huge opportunity to boost their organic traffic, drive conversions and see real results from their Technical SEO efforts. Unfortunately, the technical nature of this SEO tool puts many people off. We’ve put together this guide to help you get to grips with the key terms and […]

Read Article
Affiliate Marketing
Successful Pay Per Click Campaign in a Nutshell

Pay per click advertising (or simply PPC) is an online marketing term that refers to online advertising schemes, like Google AdWords or Facebook Ads. PPC tools only charge you if your ad is clicked, and visitors are redirected to your website. The beauty of a pay per click campaign lies in its simplicity and cost […]

Read Article
Content Marketing
SEO Starter Guide

When it comes to SEO, there are a lot of acronyms and terms thrown about by digital marketers like it’s second nature, but to the ordinary person, it might just feel like you’ve been transported to some other dimension where English doesn’t sound like English anymore.  If you’re diving into the world of SEO for […]

Read Article
Google SEO Tools
Google SEO Tools

People browse the World Wide Web to get all sorts of information. As you are no doubt well aware, one of the easiest ways to get information is by using Google. By using this search engine, Internet users can collect specific information in a matter of seconds. On the other hand, e-business owners and Internet […]

Read Article
Targeted Website Visitors
Attracting a Target Audience

The World Wide Web has produced a brand new breed of buyers. 21st-century buyers are experienced, independent and well informed. But they are more overwhelmed with competing demands for both time and attention than they were ever before in history. So how do you make sure that these buyers choose you? The internet is a […]

Read Article
eCommerce Business
How to Start an eCommerce Business in the 2022 Online Jungle

Starting an eCommerce business can be a daunting task, especially if your particular market is over-saturated, but with what there is to be gained from stepping forth into the wonderful world of eCommerce, don’t let it deter you. Earlier, it was reported that eCommerce sales were on track to hit $4.2 trillion in sales, with […]

Read Article
Local Global Network
Local SEO vs Global SEO: Difference & Strategies

Local SEO vs Global SEO. So you know there’s a difference, but what is it exactly? And now that you mention it, how do the strategies differ for both? In this tell-all article, we aim to dispel the myths surrounding both local and global SEO. We do this by outlining the following: The differences between […]

Read Article
Advantages
Top 10 Benefits of SEO

Are you wondering what the real benefits of SEO are over other digital marketing channels? Can somebody please explain what all the fuss is about? Scratching your head as why you should bother with an SEO strategy? Let us set the record straight and show you why SEO should be central to any high-level digital marketing strategy. Hold on […]

Read Article
SEO for Dummies
SEO for Dummies: The Beginners Guide to Success

Are you looking for a complete guide to SEO for dummies? Are you looking to improve your SEO and reach new customers? Not sure where to start? You’ve come to the right place! We at Fat Fish Marketing are Search Engine Optimization experts and want to help YOU achieve SEO success. So sit back and […]

Read Article
Finding digital marketing agency
Why Is It So Hard to Find Good People in Digital?

This is a question we get asked from time to time by those we know. How do you find good people in digital marketing? You see in the digital marketing world there is a fundamental flaw. You can apply a simple flow to it. If you want someone with experience and they have learned how […]

Read Article
SEO vs Design Driven
SEO Driven vs Design Driven Approach: Who Wins?

With a lot of people saying SEO is dead. We find it interesting to see the confusion in the market by what this means. It is not that SEO is dead per say. It is that it has become the background principle that if everyone is not working towards that culture as a team digitally. […]

Leave a comment

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Work With Us!

Are you ready to take the next step in your organic and digital growth journey?

Make the best choice you’ve ever made for your online and search marketing and get in touch!

Work with one of the best up and coming SEO companies in the UK and take your business to the next level.

Most agencies aim to extract value from their clients for themselves, we aim to provide amazing value for our clients. If you’re tired of contractors overpromising and underdelivering, take the plunge with Fat Fish Marketing. We know we won’t disappoint.

    Services you are interested in: