With a lot of people saying SEO is Dead. We find it interesting to see the confusion in the market by what this means.
It is not that SEO is dead per say. It is that it has become the background principle that if everyone is not working towards that culture as a team digitally. You have a big problem.
It used to be that a new site would be discussed, workflows really thought through, designs heavily made. Because then it was going to the big cost heavy developer. This has changed thanks to the introduction of shopping carts. That mean almost anyone can learn the fundamentals needed to grow a good site. Although the developers nightmare. A shopping care goes without saying. If that custom change you want does not mean a 50% lift that will cover the change. You should be spending that cash elsewhere.
So What Is Really Happening
The current approach to digital by larger more experienced executives is to take it one step at a time. SEO, PPC, Design. To create the workflows and silos we know today.
Somehow though people in their 20’s in dorm rooms can use the internet to outpace this set up and capital to follow. But how do they do that.
Its simple, a cross functional agile approach that uses the right tech at the right times. There is no need to be a victim to your tech team, design team, SEO team? What these people do is roll all tasks into one fundamental knowledge group who can take an unbiased approach at all of them. Within doing this exercise. SEO & shopping cart management such as Shopify or WordPress become a fundamental skill to success. Not 2 separate teams.
Scared Your Team Is In A Silo Set Up?
Get in touch with us and we can give you a holistic view at all of your departments and create a new unified plan for everyone to follow based upon data and highest ROI. Ensuring you allocate everything to the right places and that nothing distracts you.