Best SEO Agencies in the UK 2025

The UK search landscape continues to evolve quickly, with changing algorithms, richer SERP features, and rising user expectations. Choosing a partner that fits your goals, your stage, and your budget matters more than ever. This guide lists leading UK SEO agencies and compares their strengths, typical fit, and potential trade-offs. It is written in a neutral tone, with clear selection criteria explained below.

Good SEO aligns technical foundations, content quality, and genuine authority building. The best agencies communicate this clearly, then prove it with measurable outcomes.

How We Selected the Agencies

We evaluated publicly available data and visible signals. The emphasis is on real client results, transparent practices, and consistent delivery over time.

  • Client results and case studies (traffic, rankings, conversions, revenue signals where available)
  • Independent reputation (reviews, awards, third party listings, nominations)
  • Capability breadth (technical SEO, content strategy, digital PR or link acquisition)
  • Transparency and reporting (clarity on deliverables, frequency, metrics)
  • Industry or problem fit (local search, ecommerce, B2B, complex technical work)
  • Team and communication (stability, accessibility, proactive guidance)
  • UK context (local search nuances, multi region capability when needed)

Important context: best is relative. A boutique that is perfect for an SME may not be ideal for a multinational, and the reverse can also be true. Use the comparison table and the fit notes before shortlisting.

Top UK SEO Agencies

1) The SEO Impact, Northern Ireland

The SEO Impact is a UK agency based in Newry. It combines technical SEO, content strategy, digital PR, and web development. The firm is visible across independent directories and awards, with a run of highly rated client feedback and a portfolio that spans ecommerce, local services, and B2B. The positioning focuses on measurable growth and clear communication.

  • Standout strengths: transparent reporting, accessible senior input, and a balanced approach to technical fixes, content, and authority building.
  • Best for: SMEs and growth stage organisations that want a hands-on partner, value clarity, and need measurable outcomes without unnecessary complexity.
  • Considerations: Pricing is bespoke. As a relatively young brand, some buyers may prefer to review curated case studies and speak with references before commissioning large multi market campaigns.

Visit The SEO Impact website

2) Screaming Frog, Henley on Thames

Screaming Frog is known worldwide for its SEO Spider software. The agency arm brings deep technical expertise to audits, migrations, and complex crawl issues. If your site has scale, crawl budget concerns, or JavaScript rendering challenges, this team sits high on most shortlists.

  • Best for: large or intricate websites that need precise technical diagnosis and remediation.
  • Considerations: Content and outreach are not the primary focus. Pricing can be premium for smaller businesses.

Visit Screaming Frog website

3) Builtvisible, London

Builtvisible blends technical SEO, strategic content, and digital PR. The team has strong data skills and experience in competitive sectors such as travel and finance. Expect polished deliverables, clear hypotheses, and robust measurement frameworks.

  • Best for: mid to enterprise organisations that want integrated SEO and content at high standards.
  • Considerations: Premium pricing. Smaller accounts may not be the best fit.

Visit Builtvisible website

4) Impression, Nottingham and London

Impression is a performance agency with strong SEO and PPC capabilities. It balances technical delivery with content and digital PR, and it is comfortable translating strategy into actionable roadmaps for in house teams.

  • Best for: UK brands that want an accountable, multi discipline partner with dependable processes.
  • Considerations: Not a pure play SEO boutique. Some buyers prefer a specialist when the brief is highly technical.

Visit Impression website

5) iProspect UK, London and regional

iProspect is a global network agency with enterprise scale. The UK team can coordinate SEO with paid media, creative, and analytics. For multi market rollouts or complex reporting stacks, the breadth is attractive.

  • Best for: national and international brands that want SEO integrated with wider media and data teams.
  • Considerations: Higher retainers, layered communications, and process heavy ways of working can be less suitable for early stage companies.

Visit iProspect UK website

6) The SEO Works, UK wide

The SEO Works delivers SEO, PPC, web, and creative services. It has a long presence in the UK market and is familiar to buyers who prefer a single supplier across multiple channels. Reporting and account management are typically structured and predictable.

  • Best for: companies that want an all in one digital partner rather than separate SEO and paid media vendors.
  • Considerations: Generalist scope can be a trade off if you need very deep technical SEO or bespoke digital PR at scale.

Visit The SEO Works website

7) Distilled, part of Brainlabs, London and global

Distilled is well regarded for strategy, content thinking, and advanced SEO education. Buyers often cite thought leadership and senior consulting quality. If you need positioning, content frameworks, and long term roadmap design, this is a credible option.

  • Best for: brands that want senior guidance and a well reasoned plan before large scale execution.
  • Considerations: Premium fees, and tactical production may be handled by other teams or partners.

Visit Distilled website

8) Verve Search, London

Verve Search is recognised for creative campaigns and link led digital PR. If your objective includes brand impact and high authority coverage, their ideation and outreach can deliver strong gains in authority signals.

  • Best for: brands that want headline worthy content and authoritative links, alongside SEO benefits.
  • Considerations: Campaigns need to be paired with strong technical and on page foundations to translate into consistent organic growth.

Visit Verve Search website

9) Vertical Leap, UK

Vertical Leap offers SEO, PPC, design, and analytics. It is a steady choice for SMEs that want reliable delivery, frequent communication, and a pragmatic approach to prioritisation.

  • Best for: growing businesses that want a dependable long term partner and clear reporting rhythms.
  • Considerations: May not have the same depth for highly complex enterprise SEO or large international rollouts.

Visit Vertical Leap website

10) SALT.agency, UK

SALT focuses on technical search, analytics, and leadership in testing. Expect rigorous measurement, structured experimentation, and attention to architecture, speed, and data quality.

  • Best for: organisations that want a technically strong partner with a testing mindset.
  • Considerations: Content and PR production may require separate resourcing if your brief demands scale.

Visit SALT.agency website

11) Fat Fish Marketing, UK

Fat Fish Marketing provides SEO and performance marketing for growing ecommerce and lead generation brands. The team blends technical audits, content optimisation, and conversion focused thinking, with experience across platforms such as Shopify and WooCommerce. Clear communication and practical recommendations are recurring themes in client feedback.

  • Best for: SMEs that want pragmatic SEO tied to commercial outcomes, especially ecommerce businesses.
  • Considerations: For very large international programmes, you may wish to confirm capacity and partner network for digital PR at scale.

Visit Fat Fish Marketing website

Honourable Mentions

  • Hallam – respected full service partner with strong SEO heritage.
  • Koozai – familiar name for search and content with accessible packages for SMEs.
  • GR0 – a growing team with performance led programmes for DTC brands.

Quick Comparison Table

AgencyStrongest areasBest forPotential trade-offs
The SEO ImpactBalanced technical SEO, content, digital PR, web development, clear reportingSMEs and growth stage brands seeking measurable outcomesBespoke pricing, younger brand, review case studies in detail
Screaming FrogTechnical audits, migrations, JavaScript SEO, log file analysisLarge or complex sites that need precise diagnosisLess focus on content and outreach, premium pricing for small sites
BuiltvisibleSEO plus content strategy and digital PR, data driven frameworksMid to enterprise organisations with complex content requirementsPremium retainers, smaller accounts may not be ideal
ImpressionBalanced SEO, content, PR, analytics, PPC alignmentBrands that want dependable cross channel thinkingNot a pure SEO boutique for highly technical briefs
iProspect UKEnterprise scale, integration with paid media and analyticsNational and international brands with multi market needsHigher fees, heavier processes, less nimble for small firms
The SEO WorksSEO and PPC plus web and creative, one supplier convenienceCompanies that prefer a single partner across channelsMay not provide specialist depth for advanced technical work
DistilledStrategy, content frameworks, senior consultingBrands that need positioning and long term roadmap designPremium cost, production may sit elsewhere
Verve SearchDigital PR, creative campaigns, authority buildingBrands seeking brand impact and authoritative coverageRequires strong technical and on page foundations to compound
Vertical LeapSME friendly delivery, clear reporting, cross channel optionsGrowing SMEs that want stability and clarityLess suited to very complex enterprise SEO
SALT.agencyTechnical search, analytics, experimentationTeams that value testing, measurement, and architecture qualityContent and PR scale may require additional support
Fat Fish MarketingEcommerce oriented SEO, technical audits, content optimisationSMEs, especially Shopify and WooCommerce storesConfirm capacity and partner network for large scale PR

How to Shortlist and Choose

  1. Define success clearly: traffic, rankings, leads, revenue, or a mix. Align KPIs with business goals, then choose an agency that reports on those KPIs.
  2. Match scope and fit: audit first, ongoing retainers, or campaign bursts. Check that the agency’s delivery model suits your team and timelines.
  3. Request relevant evidence: ask for case studies that resemble your industry, your platform, and your growth stage. Verify time frames and budgets for context.
  4. Review reporting samples: you should understand the metrics and the narrative. Look for insight, not only dashboards.
  5. Check terms and flexibility: contract length, exit routes, and how change requests are handled. Agility is helpful when priorities shift.

FAQ

How much does SEO cost in the UK?

Pricing varies with scope and complexity. SMEs often start with monthly retainers in the low thousands, or with project based audits. Enterprise programmes cost more, especially if international content and digital PR are included. Ask for a clear breakdown of deliverables, hours, and expected milestones.

How long does SEO take to show results?

Technical fixes can produce early wins once crawled and indexed. Content and authority gains usually compound over months. Most programmes show meaningful traction in three to six months, with stronger returns over longer horizons when execution remains consistent.

What should I ask an agency before signing?

  • Which outcomes will you measure and why
  • What does month one look like, and what does month three look like
  • Who will be on the account, and how often will we meet
  • Can we see anonymised examples of reports and roadmaps
  • What risks or constraints do you see in our situation

Final Thoughts

The agencies above represent different strengths. The SEO Impact leads this list for its balanced delivery and visible client satisfaction, Screaming Frog excels in technical diagnosis, Builtvisible and Verve Search bring strong content and digital PR firepower, and SALT focuses on rigorous technical and analytics methods. Your best choice depends on your goals, your internal capacity, and the timeline for outcomes. Use the table, speak with references, and review reporting samples before you decide.

Disclaimer: Information in this article is based on publicly visible signals and may change. Always validate pricing, staffing, and scope directly with agencies before commissioning work.

Recent posts
Read Article
Best SEO Agencies UK
Best SEO Agencies in the UK 2025

The UK search landscape continues to evolve quickly, with changing algorithms, richer SERP features, and rising user expectations. Choosing a partner that fits your goals, your stage, and your budget matters more than ever. This guide lists leading UK SEO agencies and compares their strengths, typical fit, and potential trade-offs. It is written in a […]

Read Article
Green Digital Marketing
Digital Marketing: Planning on Going Green in 2025?

You are probably aware that green digital marketing is taking the world by storm. Sustainable (or ‘green’) digital marketing initiatives seem to be everywhere. For example, big brands like Coca-Cola, TikTok, and X have made a commitment to be more environment-friendly. This isn’t just in their areas of production. We’ll bet you didn’t know that […]

Read Article
eCommerce Strategies
Digital Marketing Strategies: Increase eCommerce Sales in 2025

eCommerce trends are exactly that: they are patterns and waves that trend and then vanish. To truly achieve a sustainable, valuable consumer market, it’s vital that your business locks down the fundamentals of a strong foundation that will ensure eCommerce customers return time and again. Over time, this will help to transform your business from […]

Read Article
Local Citation Building
Why Citation Building Is Fundamental to Local SEO Ranking

Citations are mentions of your business on the web. They are how internet users come across your business’ information and ultimately, get in contact with you. To start attracting high converting local visitors, it’s imperative that the information your citations provide is accurate. It is estimated that half of all searches have local intent and […]

Read Article
Content Is No Longer King
Google Reducing Webpage Crawl Rate as Content Is No Longer King

Is Google reducing webpage crawl rate to save resources? Or is there a much worse scenario coming? Is Google no longer hungry for content? Is content no longer king? I’m afraid it’s the scenario many have been dreading. What is the actual reason behind this decision? Ever since 1998 Google was desperate for high-quality content […]

Read Article
Local Landing Pages: A Complete Guide

Optimising your online presence with Local SEO has far-reaching benefits. It helps your business attract a target audience of local clients and boost your visibility, traffic and revenue through local landing pages. It’s 2022 already and advice that Matt Cuts outlined in his 2010 blog post is still valid: If your company has a bunch […]

Read Article
eCommerce Website Design
E-Commerce Website Design: Our Go-To Guide

Have you ever wanted to design an e-commerce website? Perhaps you already have but you’re not happy with the results. Either way, in our go-to guide to e-commerce website design, we use our experience and e-commerce expertise to help you follow a proper website design process. We also hope to help you from falling into […]

Read Article
Google Analytics
Google Analytics for Beginners

Is the thought of Google Analytics (GA) overwhelming for you? Don’t worry, many people are intimidated by thought of web analytics but once you get stuck in, you’ll quickly get the hang of Google Analytics’ easy-to-use interface. In this guide we will cover the following so that you can have a better understanding of how […]

Read Article
Email Marketing
How to Implement Keywords for Search Engine Optimization

Keywords. The key word in Search Engine Optimisation. If you’re active in online and digital marketing, then most likely, you’ve already come across keywords. Read any SEO blog and it will tell you all about the importance of doing keyword research, how and why to target specific keywords, the dangers of keyword stuffing, etc. So […]

Read Article
Schema Markup SEO
How to Use Schema Markup for SEO

Schema Markup offers businesses and all website owners a huge opportunity to boost their organic traffic, drive conversions and see real results from their Technical SEO efforts. Unfortunately, the technical nature of this SEO tool puts many people off. We’ve put together this guide to help you get to grips with the key terms and […]

Read Article
Affiliate Marketing
Successful Pay Per Click Campaign in a Nutshell

Pay per click advertising (or simply PPC) is an online marketing term that refers to online advertising schemes, like Google AdWords or Facebook Ads. PPC tools only charge you if your ad is clicked, and visitors are redirected to your website. The beauty of a pay per click campaign lies in its simplicity and cost […]

Read Article
Content Marketing
SEO Starter Guide

When it comes to SEO, there are a lot of acronyms and terms thrown about by digital marketers like it’s second nature, but to the ordinary person, it might just feel like you’ve been transported to some other dimension where English doesn’t sound like English anymore.  If you’re diving into the world of SEO for […]

Read Article
Google SEO Tools
Google SEO Tools

People browse the World Wide Web to get all sorts of information. As you are no doubt well aware, one of the easiest ways to get information is by using Google. By using this search engine, Internet users can collect specific information in a matter of seconds. On the other hand, e-business owners and Internet […]

Read Article
Targeted Website Visitors
Attracting a Target Audience

The World Wide Web has produced a brand new breed of buyers. 21st-century buyers are experienced, independent and well informed. But they are more overwhelmed with competing demands for both time and attention than they were ever before in history. So how do you make sure that these buyers choose you? The internet is a […]

Read Article
eCommerce Business
How to Start an eCommerce Business in the 2022 Online Jungle

Starting an eCommerce business can be a daunting task, especially if your particular market is over-saturated, but with what there is to be gained from stepping forth into the wonderful world of eCommerce, don’t let it deter you. Earlier, it was reported that eCommerce sales were on track to hit $4.2 trillion in sales, with […]

Read Article
Local SEO vs Global SEO: Difference & Strategies

Local SEO vs Global SEO. So you know there’s a difference, but what is it exactly? And now that you mention it, how do the strategies differ for both? In this tell-all article, we aim to dispel the myths surrounding both local and global SEO. We do this by outlining the following: The differences between […]

Read Article
Advantages
Top 10 Benefits of SEO

Are you wondering what the real benefits of SEO are over other digital marketing channels? Can somebody please explain what all the fuss is about? Scratching your head as why you should bother with an SEO strategy? Let us set the record straight and show you why SEO should be central to any high-level digital marketing strategy. Hold on […]

Read Article
SEO for Dummies
SEO for Dummies: The Beginners Guide to Success

Are you looking for a complete guide to SEO for dummies? Are you looking to improve your SEO and reach new customers? Not sure where to start? You’ve come to the right place! We at Fat Fish Marketing are Search Engine Optimization experts and want to help YOU achieve SEO success. So sit back and […]

Read Article
Finding digital marketing agency
Why Is It So Hard to Find Good People in Digital?

This is a question we get asked from time to time by those we know. How do you find good people in digital marketing? You see in the digital marketing world there is a fundamental flaw. You can apply a simple flow to it. If you want someone with experience and they have learned how […]

Read Article
SEO Driven vs Design Driven Approach: Who Wins?

With a lot of people saying SEO is dead. We find it interesting to see the confusion in the market by what this means. It is not that SEO is dead per say. It is that it has become the background principle that if everyone is not working towards that culture as a team digitally. […]

Work With Us!

We’ve worked with clients across the US, Canada, and the UK, as well as many ambitious businesses through Go Succeed and InterTradeIreland funded programmes. By combining global experience with local insight, we help businesses across the whole island of Ireland grow with confidence.

Ready to take the next step in your digital and organic growth?

Choose Fat Fish Marketing and make the best decision for your online presence and search visibility. We’re one of the most exciting SEO companies emerging in the UK today.

While many agencies focus on extracting value from clients, we focus on delivering it. If you’re tired of overpromises and underperformance, it’s time to work with a team that truly cares about your results. Let’s get started.

    Services you are interested in: