Technical SEO Services

Technical Search Engine Optimisation (SEO) helps you improve the performance of your site

What Is Technical SEO?

Before we jump into technical SEO, let’s start with SEO. SEO stands for search engine optimisation and is the practice of optimising your website to please the search engine gods, specifically Google. Your search engine ranking is influenced by many things. The first that comes to mind is usually link building, keywords and, above all, content.

But there’s a lot going on behind the scenes that also influences your search engine ranking. This is referred to as technical SEO. Technical SEO ensures your whole website complies with the current guidelines and algorithms. Google can even penalise you for little things like complicated content architecture and slow loading speeds. By paying attention to technical SEO, your website can be crawled and indexed with no problems. And when Google can see what you’re doing, it rewards you with a place on the leaderboard, aka the search engine results page.

Why Every Online Business Needs Technical SEO Assistance

Technical SEO has a massive influence on your search engine rankings. Higher rankings = more organic traffic = more sales. If there’s a problem with your technical SEO, you’re effectively losing sales. Since it’s complicated and, let’s be honest, less glamorous than an Instagram post, many businesses ignore their technical SEO. However, it’s as important as any other part of your marketing strategy.

Plus, it’s a baseline for your overall search engine success. There’s no point in finding lucrative keywords and writing engaging content if Google’s going to hold it back from everyone. You might be considering watching a YouTube video or doing an online course about technical SEO. But, consider this. SEO specialists have had 1000s of hours of training to carry out these complicated tasks quickly.

Not only that, but they’ve also invested in expensive and effective tools. You wouldn’t watch a YouTube video to fix a plumbing problem in your restaurant. You’d call a plumber. Consider your website as your business’s store, and give it the professional attention it deserves. There’s no need to spend hours behind a computer learning about this complicated practice. Spend that valuable time running and growing your business.

On Page SEO

Technical SEO as Preventative Maintenance

Many people think that if there’s no technical SEO problem, they don’t need technical SEO services. However, technical SEO must be thought of like a health checkup. It’s all about maintenance, not prevention. Of course, we can help you with any SEO catastrophes. But when your technical SEO is constantly taken care of, there’s less chance of these big problems occurring.

Even minor problems can cause a huge drop in sales. Think about the number of websites you’ve exited because of slow loading speeds. If your website isn’t performing at its best because of technical problems, this will affect your sales.

You can’t make meaningful improvements to something problematic at its core. The same goes for your website. Our SEO specialists ensure your website is always in tip-top condition, and ready to become its best. A website optimised from front end to back end has more potential to generate sales and convert customers.

Enhance the User Experience With Technical SEO

You might think that the way to your customer’s heart is fancy pictures and an AR try-on service. But they’re probably easier to please than you imagine. One of the biggest pet peeves among internet users is slow page loading. It’s one of the biggest culprits for abandoned pages sessions. Our technical SEO experts can prevent this.

Our Clients

  • Giesswein
  • Herbalize Store
  • fourfive
  • PlantX
  • Bloombox Club
  • LØCI
  • Way of Will
  • Papillex
  • Wee Bookworms
  • Namaste Technologies
  • Finca Skin Organics
  • cannabisMD
  • Birch + Fog
  • Revive Active
  • KORE Insulation
  • God's Greenery
  • Herb.co
  • Fiorelli
  • John England Irish Linen
  • Bathroom Store Ireland
  • yogandha
  • Ugg Australia®

Technical SEO Process

So you know about the importance of technical SEO. But you might be wondering what it actually involves. These are just some of the areas our technical SEO audits cover.

  • Crawl error reports
  • Duplicate content flagging
  • Preferred domain audit
  • Metadata optimisation
  • HTTPS status codes checking
  • Broken link check
  • XML sitemap
  • SSL implementation
  • Site speed improvement
  • txt files
  • Mobile optimisation
  • Redirects audit

Our Technical SEO Services

Speed Optimisation

User experience is at the top of Google’s priority list. The search giant has a reputation to uphold. And it doesn’t want to recommend slow, laggy websites to its users. Our SEO experts have the tools and skills to make your website as fast and responsive as possible.

Meta Data Analysis

Meta data tells the search engines what your website is about it. Sometimes it could be in the form of tags and other times, descriptions. A lot of businesses treat them as an afterthought. If that’s been you, don’t worry. We can optimise them for you.

Technical SEO Guide

Penalty Recovery

Penalties happen to a lot of people. So if you suspect you’re in this situation, don’t freak out. We’ve helped countless businesses recover from penalties for “crimes” they didn’t even know they’d committed. We get to the bottom of every case and plan for prevention and redemption.

Website Migration

Website migration is a sensitive procedure that should be carried out with care. If performed recklessly, you could avoid losing your rankings and organic search traffic. Not ideal for an online business. Whether you’re migrating your website due to a new brand name or trying out a different service provider, we ensure the process is as smooth as possible with minimal impact on organic search traffic. Our website migrations are very SEO-friendly way, and we treat aspects such as URL redirects and 404 pages very delicately.

Image Optimisation

Images can make your website look amazing. But there’s a downside. Huge high-quality photos can slow your website down. We optimise the pictures on your website to ensure they’re the optimal size for speed and aesthetics.

Structured Data Markup

Structured data markup is the process of marking up elements on your webpage so that Google can understand what’s on the page. Google can then present the information more attractively and use Google Search’s special functions, like Google Shopping.

Technical SEO Audit

A technical SEO audit should be carried out frequently to ensure everything is working well under the hood. Getting your back end tested can help detect problems that could threaten your business further down the line.

technical seo faqs

Technical SEO is the discipline of optimizing your website and server for search engine website crawlers. The objective of technical SEO is to ensure that these crawlers can index your site easily so as to not be penalised in the search engine rankings. Technical SEO involves performing tasks such as improving website speed and performance, fixing broken links, removing and preventing duplicate content and ensuring your website is secure.

Technical SEO is vitally important as, not only does it directly and indirectly affect the usability of your website from the user’s perspective in a variety of ways, but it also affects how search engines view your website. If technical SEO is done well, you will be rewarded with kudos from the search engines to rank your pages more highly. 

There are two stages to a technical SEO audit, 1) a site performance analysis and 2) a site crawl. Having conducted these two tasks you can then draw conclusions from the results to see what needs addressing. When conducting a site performance analysis, we would use a tool such as Google’s PageSpeed Insights to accurately determine how it fares in the eyes of search engines.

A site crawl is when you send a crawler to crawl your site just like a search engine would. This enables you to understand how search engines such as Google and Bing view your website from their perspective. We recommend using an application such as Screaming Frog to crawl your site as it leaves no page unturned. Based on the results of the crawl, you can then address the errors and suboptimal elements found on your website.

These are factors that contribute to the crawlability and indexability of your site in the eyes of crawlers. These factors directly contribute to your search engine rankings as the likes of Google and Bing send crawlers to index your site and find out how optimized it is for their users.

Technical SEO factors include the following:

  • Site performance (how it loads and how fast it loads)
  • Number of broken links (most commonly 404 errors)
  • H structure optimization
  • Amount of unique content and limited amount of duplicate content
  • Crawl depth
  • Duplicate content
  • XML sitemap submission
  • Correct use of hreflang tags on international websites
  • Correct use of canonical tags
  • Whether your website is secure and protected with an SSL certificate

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