What Is Technical SEO?
Before we jump into technical SEO, let’s start with SEO. SEO stands for search engine optimisation and is the practice of optimising your website to please the search engine gods, specifically Google. Your search engine ranking is influenced by many things. The first that comes to mind is usually link building, keywords and, above all, content.
But there’s a lot going on behind the scenes that also influences your search engine ranking. This is referred to as technical SEO. Technical SEO ensures your whole website complies with the current guidelines and algorithms. Google can even penalise you for little things like complicated content architecture and slow loading speeds. By paying attention to technical SEO, your website can be crawled and indexed with no problems. And when Google can see what you’re doing, it rewards you with a place on the leaderboard, aka the search engine results page.
Why Every Online Business Needs Technical SEO Assistance
Technical SEO has a massive influence on your search engine rankings. Higher rankings = more organic traffic = more sales. If there’s a problem with your technical SEO, you’re effectively losing sales. Since it’s complicated and, let’s be honest, less glamorous than an Instagram post, many businesses ignore their technical SEO. However, it’s as important as any other part of your marketing strategy.
Plus, it’s a baseline for your overall search engine success. There’s no point in finding lucrative keywords and writing engaging content if Google’s going to hold it back from everyone. You might be considering watching a YouTube video or doing an online course about technical SEO. But, consider this. SEO specialists have had 1000s of hours of training to carry out these complicated tasks quickly.
Not only that, but they’ve also invested in expensive and effective tools. You wouldn’t watch a YouTube video to fix a plumbing problem in your restaurant. You’d call a plumber. Consider your website as your business’s store, and give it the professional attention it deserves. There’s no need to spend hours behind a computer learning about this complicated practice. Spend that valuable time running and growing your business.
Technical SEO as Preventative Maintenance
Many people think that if there’s no technical SEO problem, they don’t need technical SEO services. However, technical SEO must be thought of like a health checkup. It’s all about maintenance, not prevention. Of course, we can help you with any SEO catastrophes. But when your technical SEO is constantly taken care of, there’s less chance of these big problems occurring.
Even minor problems can cause a huge drop in sales. Think about the number of websites you’ve exited because of slow loading speeds. If your website isn’t performing at its best because of technical problems, this will affect your sales.
Why Technical SEO Is the Foundation of Your Digital Life
You can’t make meaningful improvements to something problematic at its core. The same goes for your website. Our SEO specialists ensure your website is always in tip-top condition, and ready to become its best. A website optimised from front end to back end has more potential to generate sales and convert customers.
Enhance the User Experience With Technical SEO
You might think that the way to your customer’s heart is fancy pictures and an AR try-on service. But they’re probably easier to please than you imagine. One of the biggest pet peeves among internet users is slow page loading. It’s one of the biggest culprits for abandoned pages sessions. Our technical SEO experts can prevent this.
Our Technical SEO successes
Technical SEO Process
So you know about the importance of technical SEO. But you might be wondering what it actually involves. These are just some of the areas our technical SEO audits cover.
- Crawl error reports
- Duplicate content flagging
- Preferred domain audit
- Metadata optimisation
- HTTPS status codes checking
- Broken link check
- XML sitemap
- SSL implementation
- Site speed improvement
- txt files
- Mobile optimisation
- Redirects audit
Our Technical SEO Services
User experience is at the top of Google’s priority list. The search giant has a reputation to uphold. And it doesn’t want to recommend slow, laggy websites to its users. Our SEO experts have the tools and skills to make your website as fast and responsive as possible.
Meta Data Analysis
Meta data tells the search engines what your website is about it. Sometimes it could be in the form of tags and other times, descriptions. A lot of businesses treat them as an afterthought. If that’s been you, don’t worry. We can optimise them for you.
Penalties happen to a lot of people. So if you suspect you’re in this situation, don’t freak out. We’ve helped countless businesses recover from penalties for “crimes” they didn’t even know they’d committed. We get to the bottom of every case and plan for prevention and redemption.
Website migration is a sensitive procedure that should be carried out with care. If performed recklessly, you could avoid losing your rankings and organic search traffic. Not ideal for an online business. Whether you’re migrating your website due to a new brand name or trying out a different service provider, we ensure the process is as smooth as possible with minimal impact on organic search traffic. Our website migrations are very SEO-friendly way, and we treat aspects such as URL redirects and 404 pages very delicately.
Images can make your website look amazing. But there’s a downside. Huge high-quality photos can slow your website down. We optimise the pictures on your website to ensure they’re the optimal size for speed and aesthetics.
Structured Data Markup
Structured data markup is the process of marking up elements on your webpage so that Google can understand what’s on the page. Google can then present the information more attractively and use Google Search’s special functions, like Google Shopping.
Technical SEO Audit
A technical SEO audit should be carried out frequently to ensure everything is working well under the hood. Getting your back end tested can help detect problems that could threaten your business further down the line.
Brands that rely on digital should complete an SEO audit at least once per year. It’s also essential to carry out a technical SEO audit before embarking on a new digital strategy or content plan.
When we start working together, we’ll get all the information we need from you in our consultation. After that, we take care of everything on your behalf.
Penalties can happen for a variety of reasons. Many people think that they’re only due to black hat SEO. However, sometimes just a small change in the algorithm can land you with a penalty. Whatever has happened, there is a way to rectify yourself, and we can help you with that.
Website migration can generate enormous problems for your search traffic if not carried out well. Our migration service ensures your website isn’t down for more than a few hours and is performed outwith your peak service windows.
During our meticulous process, we search for ways to optimise your current site structure. Once it’s complete, we ensure everything still works as seamlessly as before.
Depending on the change, you may want to change the design, especially if you’re going through a rebrand. We will discuss this with you in our consultation and communicate your preferences to our web development team.
Ready to Take Control of Your Technical SEO?
It’s easy to ignore your technical SEO. But any sensible digital business owner goes for regular checkups.
Having strong technical SEO behind you brings heaps of benefits, including:
- Higher organic search results
- A better user experience
- Higher conversion rates
- An enhanced mobile experience
There’s no need to do it alone. Rely on Fat Fish Marketing’s SEO expertise.
London-Based & UK Knowledge
Fat Fish Marketing is a homegrown digital agency with a global mindset. No matter what your size, we can help you get exposure – locally, nationally, or internationally. We have digital marketing agencies in London and Newry, Northern Ireland, but we serve clients across the UK and Ireland.
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