What Is Shopify?
Whether you’re a new business owner or someone looking to move their business online, Shopify is the perfect platform for you.
What does Shopify do? The platform lets you run an e-commerce business, whether it’s for products or services.
If you’re trying to grow an online business, Shopify helps you:
- Sell products through an easy-to-use platform.
- Open an online storefront
- Showcase products professionally
- Get efficient customer engagement
However, the platform itself can’t do everything. For the best chance of success, you need professional help. And that’s where Shopify experts come in. Shopify experts are professional designers, developers, consultants and content creators with proven results in the e-commerce sphere. Their professional services can help you set up your store, attract customers, fix technical issues and get advice about your business strategy.
Get professional results for your store with their expert help.
Why Online Businesses Should Choose Shopify?
Shopify is to store owners what WordPress is to bloggers. It’s a simple platform that yields fantastic results. By using skilled Shopify experts, you have the best chance of success for your online store. Are you ready to get your share of the e-commerce boom? Do it with expert support at your side.
There are many factors to consider when launching a new business. Costs are usually, if not always, top of the list. Before Shopify, there were other ways to sell your products online, but these were complicated and costly. As you can imagine, this scared away many businesses from launching.
With Shopify, not only will your store be cheap to run, but the site offers fantastic discounts for annual plans up to 20%. Now you have a seamless shopping site at your fingertips. Shopify is fuss-free with fewer startup costs.
Data-Driven for Success
One of the main advantages of Shopify is the transparent and detailed analytics for at your fingertips. This function has replaced traditional laborious market research projects to improve customer focus and profits.
Powerful Yet Easy to Use
Shopify’s website is ultra-easy to use, and the results are incredible. In other words, you don’t have to be tech-savvy to create a winning Shopify store. There are many things to consider when growing your brand and making sales. Shopify allows varied campaign strategy to boost your business ahead of competitors.
Essential Customer Engagement
You’re might think traditional shopping is better for connecting with your customer. But actually, online shopping is surprisingly rewarding for attracting customers and building relations. Online customer service is instant and problems can be resolved quicker and better than before. Customers are the heart of any business, so give them a smoother shopping experience through your Shopify site.
Build Brand Identity
Shopify helps you establish your unique brand identity within the online shopping sphere. No matter your brand values or aesthetic preferences, Shopify allows for unlimited movement and growth. Don’t become stagnant and fall behind. Utilise everything Shopify has to offer for optimal identity development.
Why Is Shopify Necessary for Digital Success?
Shopify caters to both retail and service-based businesses. We’re here to tell you why you should choose Shopify for your online store. First of all, let’s cover the stats. This leading e-commerce platform currently powers over 1 million businesses in 175 countries. Merchants from the site collectively netted approx $2.2 billion in 2020.
Still not convinced? What if we tell you that 44 million customers purchased from Shopify in 2020? And, that number is growing. Ok, but what about security on Shopify? Shopify is super reliable with 24/7 monitoring that looks out for potential threats and attacks. Their add-ons are also safe from viruses. This level of protection is usually expensive, which makes Shopify budget-friendly and accessible for all businesses.
How Can Shopify Experts Help?
Shopify experts can help fast track your profitability. Scalable growth is the biggest reason to build a Shopify store. But running an online store is time-consuming. You’ll soon learn you can’t do it all. Any entrepreneur will tell you it’s not feasible to wear every hat. There’s no need to be your own graphic designer, copywriter, customer service rep, marketing genius and accountant.
Hand over tasks to a reliable Shopify expert for more time to upscale your business. There are Shopify experts in all areas to help you run your store smoothly and achieve your e-commerce goals.
Our Services Go Beyond SEO
Shopify Strategy and Planning
Our Shopify experts offer strategic methods to boost your success on the platform. With a high volume of businesses using the platform, you need an in-depth plan covering web development, SEO, paid search advertising advertising campaigns, competitor analysis, brand identity and sales approach. Work with Fat Fish Marketing to bring your online store to life in an effortless way.
Shopify SEO Audit
Visibility is the top priority of any online store. That’s why we conduct a bespoke Shopify SEO audit for all our e-commerce clients. Our SEO specialists take you to the top of search results on all major search engines. Your optimised ranking will undoubtedly cause an influx of traffic, which means healthy profits all year round.
Winning Ad Campaigns
We choose the most beneficial social media ad platforms for your business. Whether it’s Twitter, Facebook, Youtube or Instagram, your ideal customers are out there, and we can grab their attention. Our marketing team works closely with you to launch a super successful ad campaign and deliver maximum results.
Hire our talented web development team to create a shop that looks awesome on every OS. Not only will your online store be captivating, but it will also align with your brand’s message so your true authenticity shines through.
Shopify Store Optimisation
Your online store may bring customers in but do they click ‘buy’? With a design optimisation strategy, you’ll see scalable results when it comes to checkout success. We nudge your customers in the right direction through a mix of CRO and a slick easy-to-use checkout.
Ongoing Shopify Optimisation
Our Shopify consultants are on hand 24/7 to resolve any problems in launching and running your online store. We continuously strive to keep you ahead of the game by monitoring algorithms, customer data and competitors.
Our Shopify experts help you transfer and import products from another e-commerce site to Shopify. We also deliver fantastic quality e-commerce merchandising services. This enables your products to rank, drive traffic and, ultimately, sell! We use our Shopify expertise to map out your products without disrupting your business.
Visual Content and Branding
Visual impact is essential when selling online. Our graphic experts will guide you through each area to create a captivating and successful online store. But before we begin, we must establish a powerful brand strategy. We help you clarify your brand’s image and core values to stand out against the competition. Our creative team are experienced Shopify experts and love nothing more than seeing your website looking its very best.
Contact us for services in:
- Logo and visual branding
- Creating attention-grabbing banner ads
- Video creation
- Product photography
- Photo and video editing
- 3D Modelling
Copywriting and content writing
Enticing descriptions are just as important as alluring product images. Hire a professional content and copywriter to bring more customers to your Shopify store. The right words have the power to capture your customers’ attention and persuade them to purchase. Our talented writing team create SEO-rich content that creates a buzz with your customers. Whether you need attractive product descriptions or in-depth web and marketing content, Fat Fish Marketing has you covered.
Development and Troubleshooting
Fat Fish Marketing tech wizards are on hand 24/7 to resolve any technical issues affecting your store, such as:
- Custom app installation
- Custom theme development
- Custom domain creation and setup
- Customised e-commerce experience
shopify SEO faqs
As Shopify allows users to create fast and responsive website themes. This enhances the user experience from the very start. Combine this with Shopify’s easy to use SEO functionality, making it simple to add meta titles and meta descriptions to any page, Shopify enhances SEO even further.
In addition, Shopify boasts hundreds of SEO-based apps to improve many different metrics that contribute to SEO, not least site speed. In addition, Shopify provides a total service to its customers, meaning that web security is handled for you – you do not have to worry about purchasing a Secure Sockets Layer (SSL) certificate to encrypt your site. Without an SSL, your web security and SEO performance will suffer greatly.
On the contrary, Shopify is likely to enhance SEO, especially for small websites without a dedicated SEO and tech team. This is because of the platform’s design, with most Shopify builds putting a premium on website speed – a key metric for SEO. In fact, page speed has grown in importance over the last few years, with speed now a landing page factor for Google Search and Ads.
In addition, another important way Shopify actually helps SEO, not hurt it, is mobile responsivity. Any Shopify theme worth its salt has screen responsiveness built in as standard. This means that your site readjusts its layout and display dependent on the device being used to view it. Responsive design is also a key factor in determining a website’s SEO credentials.
In addition to these two very important factors, Shopify also makes it easy to adjust meta information on any page and integrates with an array of SEO boosting apps via its Shopify app store. For an eCommerce business, it is difficult to beat Shopify when it comes to eCommerce SEO, regardless on the store’s size. That’s another thing, with Shopify, it is easy to scale your business to whatever size, meaning you can avoid a costly site migration to a custom-built site or another platform. These migrations always harm SEO, at least in the short term, so are best avoided.
Absolutely. Blogging is a great tactic for enhancing your crawlable content on your website. Adding additional high-quality, relevant content to your website is a sure-fire way to improve SEO. Shopify blogs functionality is a sound way of adding this content. Shopify’s platform also allows for the easy editing of meta titles and descriptions for any page, including blog posts. This makes it easy for you to ensure that your blogs display in the SERPs the way that you want them to, enhancing click through rate and boosting organic traffic.
Aside from simply increasing the amount of content on your website, blogging also provides a great opportunity to (A), target specific relevant keywords, and (B), increase the number of inlinks on your website.
Targeting certain relevant keywords that you do not rank for on your site, especially related to topics that consumers of your chosen niche are searching for, through blog posts, is a great way to acquire additional SEO traffic. For instance, if you were an eCommerce store selling computers, you may write a review article for one of your best-sellers (let’s say it’s the Dell XPS), thus targeting the keyword “Dell XPS review.” This is a highly relevant search term for you, and one that is not only likely to draw more consumers to your site, but also likely to result in increased sales.
Inlinks are key for indicating to Google what keyword a certain page should rank for. It is also a way of indicating to Google which pages are the most important on your site. Take the previous Dell XPS example for instance, the review should have links pointing from it to your high-value page, the Dell XPS product page, with the anchor text “Dell XPS.” This tells Google that the product page should rank for the term “Dell XPS,” as well as providing an additional inlink to this important page.
Although there are many SEO apps to choose from on the Shopify app store, our pick for the very best SEO app is Hyperspeed: Extreme Page Speed. Boosting your website speed is a very important factor when determining your site’s SERP rank, and Hyperspeed does this to a massive degree.
However, despite its name, Hyperspeed not only increases your website’s speed dramatically, but also website performance. What’s the difference? Well, put simply, website speed is how fast your site loads; website performance is how it loads.
A lot more could be said about site performance, but with regard to Hyperspeed, all you need to know is that this app enhances it dramatically. This has become especially important as before, how fast the website loaded was all that mattered. Now, exactly how it loads contributes to SEO too.
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