Shopify SEO Services

As Shopify allows users to create fast and responsive website themes. This enhances the user experience from the very start. Combine this with Shopify’s easy to use SEO functionality, making it simple to add meta titles and meta descriptions to any page, Shopify enhances SEO even further.

In addition, Shopify boasts hundreds of SEO-based apps to improve many different metrics that contribute to SEO, not least site speed. In addition, Shopify provides a total service to its customers, meaning that web security is handled for you – you do not have to worry about purchasing a Secure Sockets Layer (SSL) certificate to encrypt your site. Without an SSL, your web security and SEO performance will suffer greatly.  

On the contrary, Shopify is likely to enhance SEO, especially for small websites without a dedicated SEO and tech team. This is because of the platform’s design, with most Shopify builds putting a premium on website speed – a key metric for SEO. In fact, page speed has grown in importance over the last few years, with speed now a landing page factor for Google Search and Ads.

In addition, another important way Shopify actually helps SEO, not hurt it, is mobile responsivity. Any Shopify theme worth its salt has screen responsiveness built in as standard. This means that your site readjusts its layout and display dependent on the device being used to view it. Responsive design is also a key factor in determining a website’s SEO credentials.

In addition to these two very important factors, Shopify also makes it easy to adjust meta information on any page and integrates with an array of SEO boosting apps via its Shopify app store. For an eCommerce business, it is difficult to beat Shopify when it comes to eCommerce SEO, regardless on the store’s size. That’s another thing, with Shopify, it is easy to scale your business to whatever size, meaning you can avoid a costly site migration to a custom-built site or another platform. These migrations always harm SEO, at least in the short term, so are best avoided.

Absolutely. Blogging is a great tactic for enhancing your crawlable content on your website. Adding additional high-quality, relevant content to your website is a sure-fire way to improve SEO. Shopify blogs functionality is a sound way of adding this content. Shopify’s platform also allows for the easy editing of meta titles and descriptions for any page, including blog posts. This makes it easy for you to ensure that your blogs display in the SERPs the way that you want them to, enhancing click through rate and boosting organic traffic.

Aside from simply increasing the amount of content on your website, blogging also provides a great opportunity to (A), target specific relevant keywords, and (B), increase the number of inlinks on your website.

Targeting certain relevant keywords that you do not rank for on your site, especially related to topics that consumers of your chosen niche are searching for, through blog posts, is a great way to acquire additional SEO traffic. For instance, if you were an eCommerce store selling computers, you may write a review article for one of your best-sellers (let’s say it’s the Dell XPS), thus targeting the keyword “Dell XPS review.” This is a highly relevant search term for you, and one that is not only likely to draw more consumers to your site, but also likely to result in increased sales.

Inlinks are key for indicating to Google what keyword a certain page should rank for. It is also a way of indicating to Google which pages are the most important on your site. Take the previous Dell XPS example for instance, the review should have links pointing from it to your high-value page, the Dell XPS product page, with the anchor text “Dell XPS.” This tells Google that the product page should rank for the term “Dell XPS,” as well as providing an additional inlink to this important page.

Although there are many SEO apps to choose from on the Shopify app store, our pick for the very best SEO app is Hyperspeed: Extreme Page Speed. Boosting your website speed is a very important factor when determining your site’s SERP rank, and Hyperspeed does this to a massive degree.

However, despite its name, Hyperspeed not only increases your website’s speed dramatically, but also website performance. What’s the difference? Well, put simply, website speed is how fast your site loads; website performance is how it loads.

A lot more could be said about site performance, but with regard to Hyperspeed, all you need to know is that this app enhances it dramatically. This has become especially important as before, how fast the website loaded was all that mattered. Now, exactly how it loads contributes to SEO too.