What Is Local SEO
Have you ever searched for the best restaurant in the city you’re visiting? Or a gym close to your work? You probably chose where to go based on what you found on Google. Perhaps it was on the first page. Maybe not at the very top of the page, but somewhere roundabout. When you got there, you might have realised it’s popular.
Want to know how they gained that popularity? Because they have a solid local SEO presence. Local SEO helps you rank for particular keywords in a specific place. It’s essential, not only for bricks and mortars companies but service-based businesses, too. Maybe you need a graphic designer or a plumber who lives nearby. SEO will help you find them.
One of the unique things about local SEO is that it’s not just limited to search engines. A strong local SEO presence can help you rank on Google maps, too. If someone is actively searching for directions to a coffee shop, you’ll want yours to be one of the first they see.
Why Your Business Needs Local SEO
Every business can benefit from local SEO services. These days, there’s no Yellow Pages to search for local businesses. People turn to Google instead. And while the Yellow Pages was organised alphabetically, and the order stayed the same day by day, Google is different. This is a beast that constantly changes. Your spot on its billions of pages all depends on its complicated algorithm.
People nearby are looking for your service right now. Local SEO will help you get their business.
Why Local SEO Is the Foundation of Local Success
While the world is becoming more global, we still live and operate locally. Did you know that the number of people using the search term “near me” has increased by 500% in recent years? Our phones are getting smarter. We no longer need to write our city or address to get the results we want.
And this is something people take advantage of every day. Why wander around looking for something when you can find it on your phone. This phenomenon is something Google refers to as “micro moments”. Customers who search for things like, “I want to buy x”, “I want to go to y”, and I want to do z” have a high intent to buy. They’re looking for a quick solution to their problem. Preferably one that’s just around the corner.
A high percentage of these people visit the place they searched for within the day. If you utilise local SEO, you can make that your business.
Our Local SEO successes
Our Local Services
Google My Business
Google My Business is Google’s business listing service that lets you register your business for free. You can add opening hours, pictures, your website and more. This is the business listing that appears on Google Maps. Our GMB service optimises yours to ensure it’s highly visible on local search and google maps.
Local Map Search Optimisation
We optimise your local map listings to make them more relevant to your business and appealing to customers. This means that when customers find you on the map, they’re more likely to visit or get in touch.
Our keyword research service will help you find what you’re ideal customers are actively looking for. You might think it’s ok to just rank for “Cafe in Dublin.’ But there could be other opportunities, including “Dog-friendly cafe”, “cafes with coconut milk” and more. Customer’s search intentions can be complicated. Our team of SEO experts discover them for you.
Let us create locally optimised content to help you rank for these keywords. Our team of expert SEO copywriters have a wealth of experience writing blog posts and pages that convert into customers.
Local listings, such as Yelp, FourSquare and Bing Places, play a massive role in local search optimisation. Our SEO experts can get you listed in every possible local directory to increase your exposure and boost your domain authority on google. Also, if any information has changed over the years, we ensure everything is up to date.
We give you an overview of your main competitors and create a report of their strengths and weaknesses. By examining their SEO strategy, we can devise a plan that will help you rank above them on both Google Maps and search engines.
Rating and Review Management
We help you manage customer relationships and actively garner more reviews to boost your local reputation.
Local SEO for Multiple Locations
Local SEO isn’t just for bricks and mortar businesses. Actually, any business, even remote online-only e-commerce stores or services, can benefit from local SEO. When you don’t rely on physical footfall, you no longer rely on physical limitations for local SEO. Don’t limit your target to just places that are nearby. Target multiple cities where your customers live with our SEO services.
Monthly Local SEO Reporting
When you work with Fat Fish Marketing, we deliver a detailed and easy-to-understand report once a month which shows your SEO progress.
Local Link Building
Acquiring links from local sources can be a great way to give your SEO the extra boost it needs to take you above the local competition. By focusing link building efforts on local websites, you can provide your business with that extra authority needed to rank for your target keywords.
Organic SEO refers to improving your website’s overall visibility. It could be on a local or international scale. Local SEO refers specifically to using search engines to drive customers to your local business.
Online reviews give your brand credibility and help you stand out among your competitors. Businesses with a lot of high-quality reviews get higher conversion rates from their local traffic.
There are many different aspects to local SEO, and managing these can turn into a full-time job. By handing the reigns over to our team of SEO experts, you can focus on growing and running your own business.
What you pay for SEO expertise goes into increasing sales and conversions. This helps you make more money in the long run.
Any business with an online presence could benefit from local SEO services. When you work with us, we do a full consultation to discover your needs and create a package tailored to your size and goals.
Yes, your company will be given a dedicated specialist who will be your point of contact throughout the process.
Ready to Drive More Local Business Through SEO?
There are so many customers right under your nose waiting to find you. It’s time to take control of your local SEO to show them where you are. Local SEO can help you convert searchers into loyal customers. Meaningful connections start with local SEO. And local SEO starts with Fat Fish Marketing.
London-Based & UK Knowledge
Fat Fish Marketing is a homegrown digital agency with a global mindset. No matter what your size, we can help you get exposure – locally, nationally, or internationally. We have digital marketing agencies in London and Newry, Northern Ireland, but we serve clients across the UK and Ireland.
Work With Us!
Our dedicated team are waiting to hear from you! We provide best-in-class service across a range of digital marketing services, including content marketing. If you’re interested in working with us, please head to our Work With Us page and submit the form. We’ll get back to you as soon as we can.