What Is E-commerce SEO?
E-commerce SEO is the process of getting your online store at the top of the search engine results pages to drive more traffic and, ultimately, make more sales. Your website needs to be optimised for maximum visibility in order to attract new customers. To rank high on SERPs, you need a well-rounded SEO strategy with effective keywords, efficient web store setup, and mobile-friendly usage.
Here are some key points for e-commerce SEO:
Why Should Your Online Business Use E-commerce SEO?
A strong e-commerce SEO presence helps increase visibility and customer awareness. Traditional stores seek out the best location for business, which is usually where high volumes of people will see them. The internet version of this is e-commerce SEO. Your e-commerce business needs to be seen to succeed.
Expand Customer Reach
E-commerce SEO can boost visibility and consequently drive more traffic to your web store. More traffic means more customer reach and more opportunities to make sales. The higher your customer reach, the more opportunities you have for future marketing. Those customers that organically land on your web page can later be reached through remarketing campaigns. E-commerce SEO is like hitting multiple birds with one stone. It’s an effective marketing strategy that attracts and retains customers to ensure ongoing success.
Drive Brand Awareness
Many brands are discovered for the first time from the first page of Google. This ranking can act like an endorsement and deliver trust. A strong e-commerce SEO presence gives your online store credibility and elevates your brand.
Long Term Value
Investing in SEO isn’t a one-time effort. But, unlike advertising, its value doesn’t end once the campaign is over. When Google recognises your site as strong, more of your future content will rank, too. Evergreen content can hang about at the top of the SERPs for a long time. SEO can feel like a marathon. But the long-term results are worth it.
Why Is E-commerce SEO Essential for Digital Success?
E-commerce SEO is a fantastic marketing tool for organic visibility, brand awareness and enhanced customer reach. However, it’s not a tool for overnight success. With a solid SEO strategy, consistency, and patience, you’ll soon start noticing an increase in traffic, leads and sales. 87% of shoppers begin their shopping journey online by searching and learning about products.
If your store ranks high on the first page of SERPs, potential customers will see you and trust that you’re reputable before they’ve even clicked on your site. Plus, with a high ranking position on SERPs, your site will experience a massive boost in traffic.
Our E-commerce SEO Services
eCommerce SEO Strategy
Let Fat Fish Marketing enhance your online store with an SEO data-led strategy to keep you top of the game. We want to improve your business across the board, including maximising visibility, boosting traffic, reaching the right audience, widening customer reach, and increasing sales. We have years of experience developing high-quality strategies that elevate businesses on every channel. We can discuss this with you at one of our UK offices or via video call.
Our experts go beyond just identifying long-tail keywords. We create a full strategy of keywords that signal buying intent, have low competition and high searchability. This brings more custom to your site and boosts sales.
After researching keywords, they need to be placed on your site. Our team of expert copywriters create natural content for your site to get you to the top of the search engines. Worried it’ll look like keyword cramming? At Fat Fish Marketing, we never use outdated marketing tactics and create customer-centric content that’s a joy to read.
We implement your winning e-commerce SEO strategy across your whole web store, from front end to back end. This includes everything from content to product descriptions to speed improvements to on-page SEO optimisation. In order to achieve site optimisation, it may be necessary to improve your website’s structure. Our web development experts will be able to help enhanec your site.
Whether your site needs a tweak or overhaul, we have the expertise to quickly identify what needs to be improved and fix it for optimal results. This is known as an SEO audit. We identify ways your site could benefit from a further SEO boost, like a content strategy. Our SEO marketing team present these action points to improve your SEO and efficiently implement them without disrupting your business.
Improve User Experience
A positive user experience will drive conversions. We optimise your site to ensure it runs quickly and easily. There are a few reasons searchers will click away from your site quickly, and usually, it’s poor usability. If Google sees a lot of people click off your site quickly, they’re gonna assume they had a bad experience. If it repeatedly sees people not loving your website, it’s not going to recommend you. Easy navigation and fast loading times are just as important as pretty pictures and descriptions.
e-commerce seo faqs
Every business is different and each requires a different technique.
Most businesses utilise keyword research, link building, on-page SEO, and site audits for measurable results.
It depends on your business and what industry it’s in.
Competition varies through different industries, so your ability to rank depends on having a superb e-commerce SEO strategy.
Many reasons can result in dropping SEO, but a few could be:
- Not maintaining optimised web pages
- Failure to build authority
- Neglecting web planning
- Search engine violations
The sooner, the better, unless you’re an SEO tech wizard.
Google recommends working with a professional when you consider launching a new website or redesigning a web store.
Poor SEO practices come with harsh consequences.
You have the potential to lose customers and revenue, as well as waste time.
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