What Is Copywriting in Content Marketing?
Copywriting is the writing that’s used on all the customer touchpoints of your brand. This could be Facebook ads, blog posts, and even the words on your packaging. A marketing copywriter is skilled at bringing your brand to life through the written word.
Here are some key elements of copywriting:
- Taglines and slogans
- Product descriptions
- Brand voice and identity
- Content writing
- Call to action
Why Should Your Business Use Copywriting?
Every business relies on written communication with their customers. Especially when trying to score new clients for your business. And while we can all write, there’s a huge difference between regular writing and that of a copywriter. Their core skill is creating interesting, compelling content that maximises engagement.
No matter how long you’ve been running your business, you always have blind spots. You may have had a method of marketing that worked but has now become stagnant. A professional copywriter will help you see areas you were missing or neglecting. They bring your brand’s voice to life, which is essential for grabbing your customers’ attention.
Save Valuable Business Time
Writing high-quality copy takes a long time — if you’re inexperienced. You can attempt to do it yourself but that content might not drive the best results. Save yourself time and effort. Let a talented marketing copywriter take over and freshen up your content for real impact. Content marketing is a time-consuming area. Outsource it and gain more time to concentrate on your business.
New Fresh Content
Duplicating copy on your website, emails, or social media doesn’t look good. It’s also not going to drive leads and make sales. Not only will your customers hate it, so will Google. An experienced copywriter knows how to create captivating and exciting content while using SEO to help your business rank high on search engines. Make sure the right people see you and become customers by hiring a talented copywriter to create fresh content.
Hiring a marketing copywriter is a sound investment. Yes, you’ll need to spend money on their fees, but the results they bring are worth it. Copywriters know the power of their marketing technique and can write words that convert. They effectively boost brand awareness with promotional copy. Plus, with a SEO copywriter, your position on the search engine will rise.
Why Is Copywriting Necessary for Digital Success?
Written content plays a huge part in the success of a digital business. Churning out original, engaging and fascinating content isn’t straightforward. But it’s absolutely necessary. In fact, it’s central to most succesful digitial strategies. As a busy business owner, you probably want to save as much time as possible. Content marketing is the key area to hand over to a professional.
Don’t make the mistake of trying to do your own copy. This is more hassle than it’s worth in the long run. A skilled and knowledgeable copywriter can elevate your online business to a new level. Imagine having riveting blog posts that engage broader audiences and attract your ideal customers. Or targeted content for email marketing campaigns that nurtures customer relations and increases sales.
Save the time on newsletter text with someone who knows the importance of words in marketing. Attractive product descriptions will bring your products to life with or without photographs. There are other areas a copywriter can help you with, like landing pages, social media posts, and press releases. Not only do you need the time to write all of this marketing content, but you also need to make sure it’s optimised for success. A copywriter makes it look super easy.
Our copywriting successes
Our Copywriting Services
Copywriting Content Strategy
Let’s dive in and cultivate a content strategy that’ll attract, inform and entertain your customers. Every business owner, large or small, needs to post the right content at the right time. We can help create this strategy for you.
Evergreen Web Pages
Your home page, about page and other evergreen pages must be written with care. Before writing anything, we research your customer’s needs. It’s essential your customer’s pain points are addressed in this copy. Our copywriting team use this information to write charismatic and engaging web pages. Depending on your brand, this could be presented as a simple information-focused message or emotionally stirring storytelling.
Cross Channel Optimisation
Fat Fish Marketing will simultaneously enhance performance across all channels when using a content marketing strategy. Good copywriting is a powerful asset when it comes to attacking all relevant digital marketing funnels. Our experienced copywriters write for all marketing areas such as emails, social media, blogs, press releases, and landing pages.
When utilised correctly, gaining results in one area will positively impact another at the same time. So for an effortless boost in traffic, put copywriting in your marketing toolbox.
Fat Fish Marketing copywriters know how to keep content SEO friendly. Our SEO content contains all the right keywords, while still sounding natural to your customers. Your brand’s website will rise past your competitors on the search engines. We also specialize in e-commerce merchandising, now absolutely critical to ranking your product and collection pages on search engines.
After establishing a deadline, we’ll make sure your copy is ready within that time frame.
However, if you’re leaving your content creation and scheduling in our hands, we’ll have relevant content posted at regular times.
Recently, content writing and copywriting have become interchangeable.
Traditionally, copywriting is associated with advertising. Content writing is mostly long form content like blog posts. But these days, with more people creating content for conversions, the lines have become blurred.
That’s why virtually all professional copywriters are also skilled in content writing.
Of course, it’s possible. But for fresh and engaging content, an experienced copywriter is the best option.
You need a lot of time and years of experience to produce converting copy.
And the wrong words can do more harm than good.
That’s why a copywriter can bring huge value to your online business.
We can take care of any writing associated with your brand.
Some of the areas we cover are:
- Article writing
- Press releases
Email marketing content
- Social media posts
- Case studies
- Brand story pages
We’ll discuss what’ll be best for your business during a detailed content market strategy discussion.
It depends on what channels we choose to use for your business.
Some platforms provide quicker ROI than others, but that doesn’t mean it’ll benefit your brand overall.
We will have an in-depth discussion during our strategy appointment to figure out the best roadmap to sustainable growth and financial success.
Ready to Hire a Talented Copywriter?
Creating converting content is easy when you know how, so leave it up to us. Let Fat Fish Marketing revive your brand and give you the edge using the power of the written word.
London-Based & UK Knowledge
Fat Fish Marketing is a homegrown digital agency with a global mindset. No matter what your size, we can help you get exposure – locally, nationally, or internationally.
We have digital marketing agencies in London and Newry, Northern Ireland, but we serve clients across the UK and Ireland.
Work With Us!
Our dedicated team are waiting to hear from you! We provide best-in-class service across a range of digital marketing services, including copywriting.
If you’re interested in working with us, please head to our Work With Us page and submit the form. We’ll get back to you as soon as we can.