What Is Email Marketing?
How do you nurture your current customer base and make more sales? Easy, you launch an email marketing campaign. Email marketing composes of a series of emails full of lead-generating content. As such, email marketing is a cornerstone of a wider content marketing strategy. Brands use these marketing emails to communicate with current and potential customers.
Some key areas of email marketing include:
- Welcome emails
- Sponsorship emails
- Targeted emails
- Lead promoting emails
- Product promoting emails
- Re-engagement emails
- Brand awareness emails
Email marketing is fantastic at looking after your current customers and build trust with new ones for a successful future.
Why Should Your Business Use Email Marketing?
Email marketing is a fantastic tool for every e-commerce business. The goal of email marketing is to turn past and potential customers into current paying customers. Overlook this marketing strategy and you’ll miss out on a rich source of profits. Recurring custom is what helps businesses grow and thrive. Keep in regular contact with past customers to alert them of new product launches and keep your brand alive in their minds.
Email marketing is cheap, fast and highly profitable. That’s a triple win for your marketing budget! Many brands use email marketing as their primary marketing strategy, mainly due to the low-cost, high-reward system. There are no substantial financial risks with email marketing, so work with what you have and reach out to customers old and new.
Ultimate Customer Relationship Builder
Email marketing enables continuous engagement between your business and your customer. Not only does this create trust and rapport, but it also provides valuable data from their behaviour, so you can see what works.
Larger Customer Reach
It’s safe to say most people have an email address. In fact, half the global population uses email. So why overlook it when planning a profitable marketing strategy? Email is the long term way of keeping in contact with past and potential customers. Especially since, with changes occurring in the tech world regarding privacy, many people are deleting their social media accounts. But they never delete their email address.
Deliver Your Message Directly
While only a percentage of people may see your brand message on social media, almost everyone will receive it when sent to their inbox directly. You’re twice as likely to be noticed via email than on Facebook. In other words, you won’t have to fight the algorithm for customers to see your brand. Opt for email marketing to ensure your message is received loud and clear.
Email marketing is a powerful channel for driving conversions. Let’s compare the average click-through rate between emails and tweets. An email has around 3%, whereas Twitter has about 0.5% – that’s a no brainer for generating traffic and conversions. With maximum conversions being the goal of any brand’s marketing strategy, the stats point to email marketing for long term success.
Email is the most effective strategy for a profitable return on investment. How does it outperform other marketing channels? A potent mix of hyper-focused relevant content delivered to your customer’s email directly at a low cost is the recipe for marketing success.
Why Is Email Marketing Important for Digital Success?
Whatever you’re selling, email marketing is essential for driving successful leads and profits. Using social media ads can be effective, but promoting your business through email is a better communication channel and often heralds excelent conversion rates. That’s why almost every successful digital strategy incorporates email marketing within it.
Customers prefer email when interacting with brands because most people use social media to connect with friends and family. Plus, email marketing is perceived as more professional. That could be why it’s considered more effective. It also seems more personal, and we all like to feel special. Just make sure to tailor your email content specifically to build relationships while promoting your products and services.
Every digital brand needs to jump on the email bandwagon to increase brand/product awareness, connect with customers and maximise profits. And all three factors are essential for business success.
Our email marketing successes
Our Email Marketing Services
Content Email Marketing Strategy
The first step to any winning email marketing strategy is understanding your customer needs. By ensuring that your content creation is attuned to your email recipient, you can ensure this is done well. We incorporate a complete customer persona data analysis to see what content is more likely to create sales. By working with your existing customer data, we offer bespoke content to help boost engagement and nurture relationships to keep them returning time and time again.
While content marketing in general attracts many people at different stages of their customer journey, email marketing is able to target people at a specific stage. This makes it a very powerful tool to stimulate sales when used right. We plan how the emails will be funnelled to customers depending on where they are in their purchase process. By understanding the different digital marketing funnels, This ensures all customers have the most effective content at the most crucial time.
Email Content Creation
Our content marketing team will use sophisticated marketing methods to produce quality email content that converts. We create beautiful screen-based designs for a flawless customer experience. We also pride oursleves when it comes to copywriting, creating compelling content for your customers to experience. Plus, we’ll keep within brand guidelines to ensure the smooth running of your campaign – so no nasty surprises or inconsistencies.
Email Content Optimisation
Our creative experts will elevate your email marketing campaign through content personalisation. Understanding your customer’s buying process is crucial to strategising communication. By researching trending topics and keywords your customers are interested in, we optimise content for a surge in sales.
Once we agree on an optimal budget for your email marketing campaign, we get to work and utitlise every penny for maximum results. The best news is that email marketing is cheap to use, so you get more bang for your buck. Happy budget, happy business.
Email Marketing Management
Here at Fat Fish Marketing, we offer expert assistance throughout your entire marketing campaign. Considering the data, email design, copy and content, and managing the budget, we’ll take care of you from inception to fully converting leads.
Email marketing is a highly effective marketing strategy for ANY business.
If you can reach past and potential clients through email, you’d be silly not to utilise email marketing to enhance your brand on every level.
You’ll decrease the marketing effectiveness by putting your content in front of customers who didn’t voluntarily sign up for it.
This kind of spamming will create irritation, not sales.
We’ll work closely with you to come up with the perfect content for your emails.
Importantly, we need to keep content targeted and easy to read.
There’s no need to go overboard when producing compelling content.
Many components go into producing winning email content like design, copy, easy to use funnels while creating the opportunity for long-lasting B2C connections.
We’ll produce a detailed analysis on what time of day your customer is more receptive to marketing emails and roll with that.
We continuously analyse the data for maximum results.
Insights provided in the following ways
- Click-through rate
Subscribes and unsubscribes
We’ll provide transparent results and make changes needed for future business growth.
Ready to Start Using Email Marketing?
Use email marketing to rekindle with past customers and introduce yourself to potential clients. Let Fat Fish Media provide you with brand elevating email content to boost brand awareness and drive conversions.
London-Based & UK Knowledge
Fat Fish Marketing is a homegrown digital agency with a global mindset. No matter what your size, we can help you get exposure – locally, nationally, or internationally. We have digital marketing agencies in London and Newry, Northern Ireland, but we serve clients across the UK and Ireland.
Work With Us!
Our dedicated team are waiting to hear from you! We provide best-in-class service across a range of digital marketing services, including content marketing. If you’re interested in working with us, please head to our Work With Us page and submit the form. We’ll get back to you as soon as we can.