What Is E-commerce Merchandising?
The goal of e-commerce merchandising is to optimise your online store’s appearance to boost product sales. Talented e-commerce merchandisers create innovative store layouts with maximum impact. This involves engaging copy that makes the customer shopping experience easy and enjoyable.
The key areas of merchandising are:
- Store layout
- Product grouping
Why Should Your Business Use E-commerce Merchandising?
Ecommerce merchandising lets you digitally curate your store to highlight your products and services. This strategy ultimately boosts sales and cultivates an enhanced brand identity. In today’s digital world, e-commerce is more competitive than ever. It’s vital that shopping in your online store is unique and memorable. Here are some merchandising benefits for your business.
Every large, successful business leverages itself with merchandising. Well executed strategies and an understanding of consumer behaviour determine the optimal product placement. The key is to attract customers and retain their attention with a superior shopping experience. Clear, aesthetically pleasing product photos with thorough descriptions are key. And of course, it must all be on-brand. Merchandising is both an art and science. When done correctly, it has the power to increase sales and create long-lasting impressions.
Convert browsers into buyers
While many shoppers are the “no thanks, I’m just looking” types, merchandising offers you ways to nudge browsers towards purchasing. Many online stores just display their products in any old way. They expect customers to click through heaps of products to find what they need.
This is a sure-fire way for your customer to leave your online store and go to a competitor. A merchandiser displays your products in clever ways that nudge browsers into buying. Some of these methods include targeted promotions, personalisation and pushes of recently viewed products.
Send your SEO into overdrive
E-Commerce merchandising is essential to any e-commerce business. And that means any. That’s because it allows you to rank organically for product pages These are almost always the best converting landing pages on your website. If your e-commerce SEO is too blog-centric, you will find that users are landing on a page which has a much lower chance of conversion. What this means is you’ll still receive organic search traffic but experience a far lower number of sales.
Why is merchandising essential for digital success?
Competition is rife in the e-commerce landscape. So it’s essential to adopt a winning merchandising strategy for ultimate success. The interest in online shopping has increased over the years, and e-commerce merchandising is more important than ever. Your web store might look great, but can it convert?
This is where merchandising comes in. Displaying products isn’t just about aesthetics; it’s about organising them for a boost in profits. Plus, effective merchandising will improve your stores overall usability. This’ll create trust and lasting positive reviews, which is crucial for growing a reputable brand. So, for scalable growth in all areas, make sure your merchandising game is strong!
Our merchandising successes
Our Merchandising Services
Fat fish marketing will work with you to ensure your online store stands out from the crowd. We tailor your merchandising strategy towards your specific business goals to maximise sales. Our merchandisers are experienced in all branding areas and can develop a new identity or overhaul an existing one. Make an appointment to speak to us at one of our UK offices or via zoom.
Let us visually elevate your online store for remarkable ROI. It’s super important to showcase your products neatly and strikingly to appeal to browsers. This is what makes them stay. We have other strategies to make them buy. Our web team will produce a high-quality site that’ll impress every visitor.
Targeted content can make the difference between sale and no sale. The consideration stage is an important part of the shopper’s journey, and we can assist potential customers with engaging and descriptive content. Our merchandisers and content creators work together to nudge your customers to buy.
Ongoing Merchandising Management
Take off the pressure of managing your merchandising and leave it to the professionals. We handle everything from rectifying daily errors to monitoring customer data for optimal results. We’ll launch new products and shift around your digital display to keep your customers engaged and promote sales. Our experienced merchandisers remain hands-on with your store. Your competitors don’t stand a chance when they’re in control.
We are both WooCommerce and Shopify Experts, meaning that we are comfortable operating on either platform. Our digital merchandising team are also adept at either platform. They can take control of your upload requirements so you don’t have to.
Home page merchandising
- Category-based merchandising
- Collection orientated merchandising
These are just a few key areas. We’ll discuss the best elements to use for your business to ensure the correct methods for success.
The numbers will speak for themselves.
Purchase increases are the end goal when planning a winning strategy for your business.
We achieve this by testing out a mix of strategies to maximise conversion rates and online sales.
We use transparent communication to bring about the desired outcome for your business.
There’ll be no confusion about the effectiveness of your strategy.
AI is fast becoming a way for digital stores to process customer data in real-time.
This data is super valuable and can boost the overall performance of your business.
AI also offers quick solutions when it comes to customer service. For example, virtual buying assistance, virtual chatbox, and visual search are designed for easy and prompt purchases.
Our merchandisers will discuss the use of AI during a detailed merchandising strategy consultation.
Social media is vital in your e-commerce merchandising strategy for social proof.
Social proof is favourable reviews and testimonials and is an essential element for overall digital success.
If a potential buyer has never heard of your brand before, they’ll immediately begin searching for verification.
Ensure you direct them to your social media packed with positive reviews to build trust and confidence in your brand.
A winning merchandising strategy requires cohesiveness in all areas.
Maintaining a high-quality visual store needs a professional touch.
Remember, poor product photos will repel buyers and not inspire them to buy.
If you’re a professional photographer, go for it!
If not, consult a talented product photographer to ensure your store can keep up with competitors.
Ready to Start Using E-commerce Merchandising?
Don’t keep your customers clicking and leaving! Let Fat Fish Marketing devise a killer merchandising strategy that’ll have them clicking buy and returning for more.
London-Based & UK Knowledge
Fat Fish Marketing is a homegrown digital agency with a global mindset. No matter what your size, we can help you get exposure – locally, nationally, or internationally. We have digital marketing agencies in London and Newry, Northern Ireland, but we serve clients across the UK and Ireland.
Work With Us!
Our dedicated team are waiting to hear from you! We provide best-in-class service across a range of digital marketing services, including content marketing. If you’re interested in working with us, please head to our Work With Us page and submit the form. We’ll get back to you as soon as we can.